Skip to main content

Glossary

A​

A company. For example, your customer, partner, contractor, supplier, or competitor. Learn more: Create an account.

Account compact profile​

A non-editable Freedom UI component available in Creatio if the Customer 360 app is installed. The component displays key account data in a compact format on Freedom UI pages.

It includes the following fields:

  • Logo
  • Name
  • Also known as
  • Local time
  • Country

This component is preconfigured and cannot be customized in the Freedom UI Designer.

Action dashboard​

A Freedom UI component available in versions 8.0.8 and earlier is used to manage and execute dynamic case workflows directly from a record page. As of version 8.0.9, use the Progress bar and Next steps components instead for more flexible workflow configurations.

The Actions dashboard enables users to perform predefined actions using mini pages, such as:

  • Scheduling tasks
  • Sending emails
  • Logging call results
  • Posting feed messages

When the component's data source is set, Creatio links the Action dashboard to the Case Designer, where administrators can configure case stages, steps, and tasks required for completion.

Learn more: Case Designer workflows.

Activity​

A record in Creatio used to schedule personal tasks and tasks for other employees. Activities include tasks, meetings, and calls. Learn more: Create an activity.

Agent desktop​

A contact center tool that enables an agent to process cases in the omnichannel mode, manage incoming and outgoing calls and work with other items in queues. The agent desktop displays all cases the agent must process according to the queue settings. Available in Classic UI. Learn more: General Agent Desktop settings.

AI Agent​

A virtual assistant designed to perform complex user tasks for a specific business use case. Each agent is purpose-built and powered by a combination of pre-configured AI Actions, embedded intelligence, and contextual data awareness.

AI Agents function as autonomous units that can orchestrate multistep workflows, make decisions based on data, and interact with users or systems without manual intervention. For example, a "Lead Qualification Agent" can evaluate inbound leads, score them, and assign them to sales reps using predefined AI Skills and logic.

Agents are a foundational component of the agentic AI layer within Creatio's unified AI architecture, working alongside predictive and generative AI to enable scalable, adaptive, and proactive automation across Creatio apps. Learn more: Introduction to AI Agents.

AI Agent on Creatio platform​

Marketplace listing type. An intelligent Creatio.ai assistant that performs complex user tasks for a specific business use case. Each agent is purpose-built defined by task complexity, such as making email campaigns, and specialization area, such as service or sales support. Learn more: AI Agent on Creatio platform.

AI Skill​

A specific capability within the Creatio.ai framework that enables targeted intelligent automation. These skills represent modular, reusable building blocks that can perform a variety of AI-powered operations, such as:

  • Data analysis: interpreting trends, identifying patterns, and generating insights.
  • Content generation: creating emails, summaries, or other text-based outputs using generative AI.
  • Workflow execution: automating multistep business processes.

Organizations can use AI Skills independently or in combination with AI Agents to build more sophisticated, context-aware automation scenarios across Creatio applications. Learn more: AI Skill list.

API​

Application Programming Interface. A description of the methods a program can use to interface with another program. API is typically included in the description of an Internet protocol, a framework, or an operating system function call standard. Creatio enables a wide range of methods for integration with third-party software products. Choosing the method of integration depends on the client's needs, the type and architecture of third-party software products, and the developer's skills.

App​

A working Creatio function block that solves business problems. For example, a set of request management tools. Apps consist of one or more packages and can include sections, pages, business processes, custom web service integrations, and other Creatio configuration types. Learn more: Creatio platform overview.

Application Hub​

A section in Creatio used to manage all apps and add-ons available in the system. In Creatio, apps are functional blocks that solve specific business problems—for example, request management or lead processing—and can consist of one or more packages. The Application Hub provides a centralized interface for managing the app lifecycle.

Key features:

  • view custom and installed apps
  • create and configure custom apps manually or using AI
  • install Creatio Marketplace apps for permanent or trial use
  • install pre-configured apps from local files
  • deploy, download, update, or uninstall apps

This section is a core part of the no-cod application development strategy in Creatio, helping both citizen developers and professional developers manage and extend platform functionality efficiently. Learn more: Application Hub.

Application Hub, Cloud​

A cloud-based extension of the Application Hub in Creatio designed to streamline team collaboration during the app setup and testing stages. It provides centralized access for all team members to view and manage in-progress environments and deployed solutions. After registering in Application Hub, Cloud, each user receives both a personal user account and an organization account, enabling coordinated access and app lifecycle management.

Key features:

  • cloud-based collaboration on app configuration and testing
  • shared access to workspaces and environments
  • scalable team onboarding and management
  • organization overview: usage limits, subscriptions, and monitoring

Learn more: Application Hub.

Application on Creatio platform​

Marketplace listing type. Ready-to-use functionality like sections, pages and business logic configured using components. Learn more: Application on Creatio platform.

Approvals​

A Freedom UI component that enables users to approve or reject records directly from a page. The component includes a customizable container and a non-editable approvals element. The approvals element is pre-configured and automatically displays the list of approval tasks assigned to the current user. If there are no active approvals, the element can be hidden from view. The container of the component supports layout and functional customization. For example, you can add buttons, labels, or other UI elements to support additional actions or enhance the layout.

Once added to a page, Approvals component dynamically displays approval tasks assigned to the current user. If no approvals are assigned, the component can be hidden from view. To activate approval logic, configure the process in a business process or case after placing the component on the page. Typical use cases include document reviews, request validations, or multi-step decision workflows. Learn more: Configure a document approval process, Set up an approval case, Work with approvals.

Approvals list​

A Freedom UI component that displays the entire approval flow of a specific record in a structured list format, ensuring process transparency. This component is built using the Expansion panel layout and includes the following elements:

  • Approvals list (core)
  • Search
  • One or more Button components

Most of the setup process for these elements is identical to their standalone configurations. The behavior of the Approvals list itself is pre-configured and non-editable, meaning no additional customization is required after placement.

This component is useful for tracking approval steps, responsibilities, and outcomes in complex workflows directly from the record page.

Architecture​

Structural elements of the application that make up the system, as well as the connections between them. The main Creatio application's architecture scheme includes an application server, a caching server, a database server, and, optionally, a version control server. Learn more: Architecture.

Area​

A Freedom UI layout element used to visually divide a page into logical sections. Areas are different configuration options of the Grid container element and can group any combination of UI elements, such as fields, charts, buttons, and even other areas. Use areas to create blocks that help organize content meaningfully and improve page readability. Areas are particularly useful for defining distinct functional or visual zones on the page and are often used alongside columns for more flexible layouts. Learn more: Set up a Grid container layout element.

Artificial intelligence (AI)​

Software's ability to solve cognitive tasks normally associated with human intelligence, such as learning, problem solving, and pattern recognition. Learn more: AI tools.

Attachments​

A Freedom UI component that enables users to upload and download files associated with the current record or related objects. This component supports tagging attachments for filtering purposes or organizing them into separate lists on a single page.

The component comprises Expansion panel, Button, Flex container, and Attachment list components. All subcomponents, except for the Attachment list, follow standard setup procedures identical to their standalone usage. This flexible layout helps users manage file storage and access intuitively within Freedom UI pages.

Learn more: Set up an Attachments component, Work with attachments.

Audience (Email)​

A recipient list created based on contacts in Freedom UI and on contacts, accounts, leads, event participants, etc. in Classic UI. Use the Audience tab on a bulk email page to add a recipient list to an email. The email audience is populated differently depending on the email type. Learn more: Create a bulk email.

Audit log​

A Creatio section that logs events like modification of user roles, distribution of access permissions, change of system setting values, and user authorization in the system. Learn more: Audit log.

B​

Back-end (server-side)​

The hardware and software part of the service (work with databases, data processing, etc.) that comes without a UI. Learn more: Back-end development.

BANT (qualification methodology)​

A customer qualification methodology based on four criteria: Budget, Authority, Need, Timeframe. Learn more: Lead management process.

Business Process Management (BPM)​

A management concept that considers business processes as special company resources continuously adapted to changes. The principle of BPM is the transparency of business processes. This transparency is achieved by using formal notations on the modeling stage. Creatio implements this principle using a set of business process management tools. The Process Designer is the core BPM tool in Creatio.

Business Process Model and Notation​

The business process visualization standard. Creatio uses BPMN version 2.0. Learn more: Business Process Model and Notation.

Business process​

A combination of connected user and system actions driven by flows, logical gates, and events. Business processes are some of the primary no-code tools for implementing custom business logic. Unlike unstructured cases with a dynamic execution flow, business processes require a specific sequence of actions for automatic and manual execution. Learn more: BPM tools.

Business rule​

The no-code logic that determines elements behavior on the page. For example, you can set up a business rule that a record cannot be saved if certain fields are left blank. Learn more: Set up business rules.

Button​

A Freedom UI component used to execute actions on a page in Creatio. Buttons can trigger a wide range of operations — from navigating to another page to performing data manipulation or launching business processes. Each button is configured in the Freedom UI Designer and can include a caption, icon, style, size, and an optional multilevel menu with sub-actions. Learn more: Overview of Freedom UI Designer and its elements.

C​

Calendar​

A Freedom UI component used to display and manage records that contain start and end dates as tiles on a calendar grid. This component is ideal for tracking and organizing time-based activities such as tasks, meetings, or events. Users can interact with records directly within the calendar interface.

Key features:

  • Displays records as tiles across Day, Week, Month, or Multi-month views.
  • Includes a current time indicator.
  • Supports configurable working hours.
  • Lets you select primary and secondary fields to display on each calendar tile.

The Calendar component enables a clear and visual representation of time-sensitive records, making it easier for users to plan and manage their schedules. Learn more: Set up a Calendar component.

Campaign​

A marketing workflow that automates interactions with a specific audience over a defined period to achieve a particular goal. Campaigns in Creatio are logic-driven processes that orchestrate how contacts are nurtured, notified, and engaged using multiple communication channels. Campaigns are configured using the Campaign Designer, a no-code tool that enables the setup of multistep email threads, event triggers, conditional flows, and engagement tracking. These campaigns are executed automatically based on predefined rules and timelines. Learn more: Add a campaign.

Case​

Any incident, complaint, suggestion, or service request received by the contact center or support service. In Creatio, cases can be registered automatically or manually. As the case is processed, Creatio changes its status and records the solution details, links to other Creatio records, and user feedback. You can analyze cases by various parameters as well. Learn more: Manage service cases.

Case management (DCM, ACM)​

A practice of automating, building, and customizing the stages of an organization’s non-linear business processes (referred to as “cases”) using an intuitive, no-code approach. Case management focuses on ease of use and flexibility in handling processes that cannot follow a strictly predefined sequence.

In Creatio, a case consists of stages that represent key milestones in a record’s lifecycle. Each stage can include steps—optional or required tasks and actions needed to move toward the desired business outcome. Unlike structured business processes, the flow between stages in a case is not fixed and can adapt dynamically based on the scenario.

Cases are configured in the Case Designer, a no-code tool that simplifies the modeling of dynamic workflows. The designer provides a visual interface for arranging stage order, adding steps, and linking the case logic to records such as opportunities, documents, or service requests. Learn more: Dynamic case setup (DCM).

Change (Classic UI functionality)​

An action that emerges from the IT infrastructure and affects the services provided. Creatio enables users to classify the changes by source or goal, track changes implementation, and define actual working hours' final information. Learn more: Case Management.

Change log​

A tool that logs changes in data. For example, you can check who and when deleted support cases or changed a contract amount. Learn more: Change log.

Checkbox​

A visual representation of a boolean field. Accepts one of the following statuses – selected (☑) and cleared (☐).

Clio utility​

A Creatio infrastructural component designed to support composable app development. The Clio utility automates and streamlines key development, deployment, and maintenance tasks while applying Creatio best practices for building modular and composable applications.

Clio enables administrators and developers to efficiently manage packages, configure environments, automate deployment, and integrate external tools. The utility forms the foundation for scalable, reusable, and easily maintainable applications in Creatio's development ecosystem. Learn more: Clio utility.

Cloud​

A deployment method where the Creatio application is hosted on Creatio servers. Learn more: Creatio Cloud IP addresses.

Cold audience base​

A list of potential customers you are yet to contact.

Cold audience warmup​

A throttling mode where Creatio sends a limited number of emails daily after the email start. Each individual email is sent after a fixed delay. The limit of daily emails and the delay help to emulate manual sending. This enhances the reputation of the sender's domain. Learn more: Warm up cold audience.

Collection​

A data set that contains complex values, each representing a series of entries. For example, a collection may be a set of contacts with the name, address, and phone number specified for each contact. This parameter type is used in scripts, web services, tasks, preconfigured pages, and sub-processes. Learn more: Process collections.

Column​

A layout configuration option of the Grid container element in Freedom UI. Columns let you arrange content vertically and control the structure of areas, expansion panels, or tabs. You can use columns to position and size page elements precisely, offering flexible layout customization across screen sizes. Each element within the grid can span one or more columns, enabling responsive designs and optimal use of space. Learn more: Set up a Grid container layout element.

Column (object)​

A Creatio object element that stores various data types: strings, numbers, lookups, and others. The value and name of object columns correspond to the value and name of the database table. On a Creatio record page, the visual representation of a column is a field. Learn more: Specify the object ID for custom parent object.

Communication options​

A Freedom UI component that enables users to view and manage communication methods associated with a record, such as email addresses, phone numbers, and web links. The component is typically used on contact or account pages to provide a centralized interface for interacting with a record via different channels. Users can add, edit, or remove communication options as needed. The Communication options component is available only if the Customer 360 app is installed.

This component includes an Expansion panel, Button, Flex container, and Grid container, alongside the Communication options element itself. All layout elements follow the same setup rules as when used individually. Learn more: Overview of Freedom UI Designer and its elements.

Communication panel​

A tool in the top right for communication with customers and coworkers, as well as for reading Creatio notifications. Use the communication panel to make calls, work with emails, communicate via the feed and chats, perform process tasks without distracting from the current tasks. The communication panel consists of the following sidebars:

  • Consultation panel: The sidebar is available only in Financial Services Creatio, customer journey edition. It is designed for providing consultations to current and potential customers. Use the consultation panel to search for customers in the database, initiate consultations, postpone consultations.
  • CTI panel: A Creatio telephony tool. You can make and receive calls directly from Creatio.
  • Email: Use this sidebar to work with emails. Send and receive emails, as well as connect them to other Creatio objects.
  • Feed: The sidebar displays the messages of the Feed section. Use this tab to view messages you follow, as well as to add new messages and comments. The functionality is identical to the functionality of the Feed section.
  • Chats: This sidebar utilizes Creatio's chat integration to enable communication with customers and process service cases through channels convenient for them. Chat agents can handle incoming cases, provide consultations, share files, and run business processes directly from the communication panel.

Compilation​

The translation of the program code from a high-level language to a computer-oriented language. The purpose of the configuration items compilation in Creatio is to update executable files and upload static content to the "...\Terrasoft.WebApp\conf" directory. Creatio will notify the user when the compilation is complete. Changes will become available to the users who work in this configuration. Learn more: Compile the configuration.

Component for Creatio platform​

Marketplace listing type. A modular, reusable, and self-contained functional unit that can be integrated into composable apps or products easily. Learn more: Component for Creatio platform.

Configuration​

A set of specified configuration settings and the process of changing these settings to meet the current needs, such as to extend the functionality. Learn more: Creatio IDE.

Configuration item (Classic UI functionality)​

An IT infrastructure element that is responsible for the quality of the services provided. This includes equipment, software, and other resources.

Contact​

The contact person of a customer or partner. Learn more: Create a contact.

Contact compact profile​

A non-editable Freedom UI component available in Creatio if the Customer 360 app is installed. The component displays essential information about a contact in a compact format on Freedom UI pages.

It includes the following fields:

  • Photo
  • Full name
  • Birth date
  • Age
  • Local time
  • Country

This component is preconfigured and cannot be customized in the Freedom UI Designer.

Contract​

A document used for sales management. A contract contains customer data, payment amount, and payment terms. The Contracts section also contains agreements and specifications. Learn more: Create a contract.

Creatio Marketplace Console​

A tool that enables partners to manage their own Marketplace listings. Learn more: Steps to publish the Marketplace listing using Creatio Marketplace Console.

Creatio.ai​

The natively embedded AI functionality of the Creatio platform. It is designed to empower organizations with intelligent automation by acting as a virtual agent assistant that helps users perform routine or complex tasks.

Creatio.ai follows a unified AI approach that combines three types of artificial intelligence:

  • Predictive AI: Anticipates user needs and outcomes using data analysis and machine learning.
  • Generative AI: Produces content or suggestions automatically, such as emails, text responses, or data records.
  • Agentic AI: Executes multistep operations autonomously based on user goals, making it capable of proactive decision-making and automation.

Together, these capabilities enable Creatio.ai to deliver a comprehensive solution for modern business automation, boosting productivity and reducing the time to value across a wide range of business processes. Learn more: Creatio.ai overview.

Creatio.ai system action​

A built-in operation that the Creatio.ai engine can execute independently of any specific AI Agent or AI Skill. These actions are part of the core Creatio.ai functionality and are available globally across different AI scenarios. System actions serve as foundational capabilities—such as sending emails, retrieving record data, or calling APIs—that AI agents and Skills can reuse to accomplish more complex tasks.

These actions can also be incorporated manually into custom AI Skills to expand their functionality without requiring additional low-code or traditional development. This makes them essential building blocks for building flexible, composable automation scenarios in Creatio's no-code AI ecosystem.

CRM​

Customer Relationship Management. Software that automates customer relations. Use CRM systems to plan and manage sales, organize marketing campaigns, automate document flow, manage work time, verify task completion, and analyze performance. Creatio is recognized as one of the best CRM systems in the world.

Culture​

UI language. Learn more: Manage UI languages.

Cyclic dependency​

A circular reference between packages, where the current package depends directly or indirectly on another package that, in turn, depends on the current package. This forms a closed loop of dependencies known as a dependency chain. Cyclic dependencies are problematic because they lead to runtime errors in Creatio apps. These errors can occur when applications attempt to access elements during execution that are not properly resolved due to the circular structure.

To prevent such issues, Creatio performs automatic checks when saving app changes:

  • If a cyclic dependency is detected, Creatio allows saving the changes to the app but does not apply them and does not save the new package dependency.
  • A notification is displayed, advising the user to review and correct the dependency setup.

Avoiding cyclic dependencies is essential for ensuring a stable and maintainable application architecture in Creatio. Learn more: Cyclic connection chains in package hierarchy.

D​

Dashboard (analytics)​

A Freedom UI component for visual representation of analytics. Use the component to group analytics widgets easier as well as connect them to data source and apply filter by page data. Learn more: Set up dashboards in Freedom UI Designer.

Data binding (to packages)​

Actions that must be applied to the package data that is required for the operation of package functionality, such as lookup contents, system settings, or demo section records. You must bind the data to complete the migration of custom functionality between environments. Learn more: Bind data to the package, Configuration elements of the Data type.

Deduplication (find and merge duplicates)​

A feature that enables users to search for duplicate section records and merge them. The bulk duplicate search is performed manually or on a schedule throughout the database. Local duplicate search checks for duplicates for a particular record and runs when you save records. By default, duplicate search is configured for Accounts, Contacts, and Leads sections. You can set up a duplicate search for any Creatio section, including custom sections. Learn more: Find and merge duplicates.

Deliverability rates​

Marketing email metrics calculated as the ratio of delivered emails to the total number of sent emails. Learn more: Guidelines for increasing deliverability.

Deliverability window​

An interval to deliver the emails.

Delivery Rate (Email)​

A widget in Creatio that visualizes one of the key email marketing metrics — the ratio of delivered emails to the total number of sent emails for a specific campaign or time frame. The widget provides real-time insight into email deliverability performance directly on a dashboard, helping users track delivery efficiency and identify potential issues quickly. Learn more: Email delivery rates.

Detail (Classic UI functionality)​

A page element in Classic UI that contains data from a specific object that has a relationship with the selected record. Details usually have their own lists and are used when the main record is connected to one or multiple records in a different object. For example, details on a Contact record page are used to display data about contacts' activities, addresses, documents, etc. Visually, a detail is different from the field group. A detail has a toolbar that is used to manage detail's data (edit and delete records, sort and filter them, configure details, etc.). Learn more: Create a detail.

Detail Wizard (Classic UI functionality)​

A Creatio visual editor used in Classic UI to register new details and configure their properties.

Development environment​

A Creatio instance or multiple instances for new feature development. We recommend deploying such applications on the machines the developers normally use (on-site) to enable importing schemas to the file system and using different IDEs. We also recommend using the version control system (SVN) to track the changes and transfer them between development environments. Deploying a separate Creatio instance and a separate database for this instance for each developer is preferable. Learn more: Development environment.

DKIM record (Email)​

A record added to the DNS area of the email domain. This record enables adding DKIM electronic signatures to emails sent from the domain. Learn more: Email domain verification.

Document​

A document type used in the company's document flow, such as regulations, minutes of meetings, and correspondence. Learn more: Create a document.

Double opt-in​

A two-step procedure used to collect explicit consent for email communications, typically as part of contact base collection.

  1. Initial consent: A user registers via a web form and checks a consent checkbox, which must contain a clear message and—ideally—a link to the privacy policy or other relevant legal documentation.
  2. Confirmation: The user receives a confirmation email and must click a verification link to confirm their subscription and consent to receive emails.

This method ensures higher-quality contact data and compliance with data privacy regulations by verifying both intent and email ownership. Learn more: Contact base collection guidelines.

Dynamic content (Email)​

The content of an email that is modified depending on the parameters. The dynamic content feature in Classic UI enables users to display or hide different content in an email, depending on the recipient's segmentation criteria, such as location, website activities, purchase history, gender, age, etc. The dynamic content is generated using dynamic content blocks. Learn more: Configure dynamic content for emails.

  • Dynamic content block: A separate email section whose content changes depending on the recipient's individual characteristics.
  • Dynamic content rule: A method of segmenting an email audience. Use the dynamic content rules to specify the corresponding segmentation conditions and display specific content blocks. Use filtering by contact data available in Creatio to configure the dynamic content rules (e.g., apply a filter by the account's industry or country).
  • Dynamic content replica: An email template version generated based on a combination of dynamic content rules (i.e., as seen by an email recipient that belongs to a specific segment(s)).
  • Dynamic content segment: The content of a separate dynamic content block matching a specific rule.

E​

Email​

A digital marketing tool used to communicate with audiences via email messages. In Creatio's Email Marketing app, emails are categorized by their delivery mode and purpose.

  • Bulk email: A type of marketing email sent to multiple recipients simultaneously. Bulk emails can be launched manually or as part of an automated campaign flow. This is the primary format used in the Email Marketing app for promotional communication.

  • Test email: A preview version of an email sent internally to verify how it appears to recipients before launching the actual campaign.

  • System email: A non-marketing email used to send critical system notifications, such as service updates or downtime alerts. These emails are sent regardless of the recipient’s subscription preferences and bypass the “Do not use email” restriction.

In the Email Marketing app (Freedom UI) automated emails are handled as part of campaign workflows using bulk email components and logic blocks.

In Classic UI, the email types include bulk and trigger emails. Trigger emails in Classic UI are automatically sent in response to specific user actions or events, such as form submissions or page visits.

Learn more: Create a bulk email.

Email audience segment​

Email audience members who receive a specific dynamic content replica.

Email template​

An editable email layout that comprises one or more content blocks of different types. For example, an email template can have dynamic and static blocks that contain text, HTML code, images, macros, etc. You can create a new template, use a pre-set template, or select an out-of-the-box template from the Email templates lookup (Classic UI only). Learn more: Create a bulk email.

Email throttling​

Distribution of sent emails in time. Use throttling to replicate manual sending approach and enhance deliverability and send them to the email provider one by one during the specified period. Learn more: Set up the email throttling queue.

Employee​

A current or former employee of your company. Creatio stores employees' personal data, probation periods, onboarding plans, up-to-date information on career movements within your company, etc.

Event​

A marketing activity arranged to identify the customer needs, attract new customers, maintain and improve the relationships with the existing customers, as well as train them. Learn more: Marketing events.

Event (business processes)​

In Creatio, business process events are elements that start, stop or terminate the process flow. There are throwing (they generate an event completion signal when activated), waiting (they wait for an event to resume their process branch) events, as well as starting and ending events. Unlike process actions, events do not perform tasks. Instead, they trigger actions or are triggered by them. Learn more: Events.

Expanded list​

A Freedom UI component based on the Expansion panel layout element that has a List, Search, and one or more Button components into a unified, interactive block for managing related data records. This component supports typical list functionality, including record filtering, search, and action buttons (e.g., add, delete), while preserving a compact, expandable format for better UI organization.

Expanded list serves as the Freedom UI equivalent of the Detail element in Classic UI, allowing users to view and manage collections of related records directly within a parent page.

Learn more: Overview of Freedom UI Designer and its elements.

Expansion panel​

A Freedom UI layout element that groups multiple page elements under a collapsible section organized by a shared context or criterion. It is used to structure content in a clean and user-friendly way, minimizing visual clutter. You can attach any UI elements available in the Freedom UI Designer to both the title and the internal area of the panel. The internal layout is fully customizable and supports:

  • Column configuration
  • Background color
  • Spacing
  • Element alignment

Layout customization is performed using a setup interface similar to the Grid container layout element. Learn more: Set up an Expansion panel layout element.

F​

Feed​

A Freedom UI component that enables company employees and external users to post and read comments on a Creatio page. Feed posts support rich text formatting and user mentions via "@." Users can edit or delete their own posts and attached files. This facilitates collaboration, status updates, and communication directly within the UI.

There are following feed types:

  • Record feed: Displays posts and comments related to a specific record (e.g., a lead or opportunity).
  • User feed: Displays posts that mention the current user or those the user is subscribed to.

Field​

A record page UI element for viewing and updating the contents of columns or business processes, dynamic cases, and campaign parameters. A field corresponds to an object column on the database level. Field type is a property that indicates the data type the field accepts. Creatio supports the following field types: String, Integer, Decimal (floating point), Date, Lookup, Boolean, and Encrypted string. Learn more: Fields and inputs.

Each field corresponds to a specific attribute in the Creatio data model. When you add or configure a field in the Freedom UI Designer, Creatio creates or updates the associated data model attribute. After saving, you can remove the field from the canvas without deleting the attribute from the data model.

Field type is a property that defines the data format the field accepts. Creatio supports both platform-level and UI-level field types, including:

  • "Text": Input for characters and symbols.
  • "Number": Input for integers and decimals.
  • "Checkbox": Toggle between "True" and "False."
  • "Date/Time": Date and/or time selector.
  • "Rich text": Supports formatted content, links, images, and tables.
  • "Phone": Phone number input with optional call integration.
  • "Email": Input validated as a clickable email address.
  • "Web link": Input for URLs.
  • "Dropdown": Select from a list of predefined values or lookups.
  • "Color": Select a color value.
  • "Autonumber": Automatically assigns sequential record numbers.
  • "Image": Upload or display images from various sources.
  • "Encrypted string": secure input of characters and symbols

Learn more: Fields and inputs.

Field group​

Fields that are grouped according to the set conditions in Classic UI. Unlike a detail, a field group does not have a toolbar or a record list and does not correspond to a separate object on the database level.

Filter​

A tool for condition-based record search and segmentation. Filters are both a separate Creatio tool and a part of other tools, such as setting up dynamic folders, dashboards, or business processes.

  • Quick filter: Available in certain Creatio sections. Use quick filters to filter data by the most frequently used conditions (typically, by the date and the owner). For example, the Tasks section contains a quick filter as you usually need to analyze an employee's activity during a specific period.
  • Advanced filter: A filter that has multiple search parameters and complex conditions. For example, use it in the Tasks section widgets to display all meetings with new customers. Save the parameters and conditions of an advanced filter as a dynamic folder to reuse them in the future.
  • Standard filter (available in Classic UI): Use it to search for records by the values specified in one or more columns of the current section. Available in most section lists. For example, use the standard filter in the Employees section to find all employees of a given type and from a given region.

Learn more: Filters.

Flex container​

A layout element in Freedom UI that is used to group and align components dynamically without binding them to a fixed grid. This allows for more flexible and responsive positioning of elements within a row or column. Flex containers are especially useful for arranging components like buttons, icons, or other UI elements that require alignment or even spacing.

Available types:

  • Flex row: Places elements horizontally in a single line.
  • Flex column: Places elements vertically, one under another.

You can switch between row and column layout using the Direction setting in the component's setup panel. Learn more: Set up a Flex container layout element.

Flow (business processes)​

A connection between the process elements that determines their order of execution. Creatio includes the following types of flows in accordance with BPMN: sequence flows, default flows, and conditional flows. Learn more: Business process flows and connecting objects.

Flow (campaigns)​

A transition between campaign elements that governs how participants move through the campaign. Flows define the sequence, conditions, and timing of transitions between steps in a marketing campaign. They are essential for directing the path of each participant and ensuring that the campaign logic functions correctly. Learn more: Transitions between campaign elements.

Folder management menu​

A Freedom UI component that enables users to access the folder tree and quickly open favorite folders on a page. This component enhances the usability of the Folders component by providing navigation tools. If a page contains the Folders component without the Folder management menu, users will not be able to reopen the folder tree once it is closed.

The menu ensures consistent access to folder navigation and is especially useful in applications that rely on complex folder hierarchies or frequent folder switching.

Folders​

A Freedom UI component to group records that match certain conditions. Folders can form a hierarchical structure.

  • Dynamic folders include only section records that match the specified filter conditions. For example, you can create a "New customers" dynamic folder to filter records by creation date. The content of a dynamic folder is created and updated automatically.
  • Static folders include only section records that have been added to these folders manually or by conversion from the dynamic folder (in Classic UI). "VIP" or "Blacklist" are examples of static folders because the decision to include certain customers into these folders is made for each record individually.

Learn more: Folders.

Freedom UI Designer​

A no-code, drag-and-drop visual editor in Creatio that enables users to create fully responsive application pages, including mobile-friendly layouts. You can build user interfaces (UIs) using pre-configured layout templates — such as dashboards and tabbed pages — or create custom UIs from scratch. The designer works within the Freedom UI framework, allowing flexible component placement, styling, and configuration of data sources.

Key features:

  • intuitive no-code tools for UI design
  • structuring through layout elements like Tabs, Areas, and Columns
  • support for adding and configuring components such as Charts, Fields, Lists, Buttons, and more
  • complete control over visual appearance and data interactions
  • ability to create of mobile-responsive designs

Use Freedom UI Designer to set up modern, interactive, and adaptable pages tailored to user workflows. Learn more: Overview of Freedom UI Designer and its elements.

Front-end (UI)​

The client side of the UI. The user interacts with this functionality directly. Learn more: Front-end development.

Functional role​

A role that corresponds to the job position of an employee. For example, "Salesperson." You can assign access permissions to any functional role. Such permissions will apply to all employees with certain job positions, regardless of the company division. Learn more: Functional roles.

G​

A Freedom UI component used to display visual representations of records from any Creatio object.

It provides a card-based layout that is ideal for showcasing data with visual content such as images, accompanied by a record caption and a short description. The Gallery component enhances user experience by making record navigation more intuitive and visually appealing.

Common use cases include:

  • Displaying meeting participants
  • Presenting products in customer orders
  • Visualizing image-based catalogs or datasets

A quick search functionality in Creatio. To use it simply enter a search query into the search bar. Creatio can search in all sections including custom sections. Learn more: Search records.

H​

Historical data​

A collection of data obtained from system records to train a model. Records are considered historical if they were created and populated with data before training a new machine learning model instance. Learn more: Predictive data analysis.

HTTP/HTTPS​

HTTP – HyperText Transfer Protocol. An application-level data transfer protocol based on the "client-to-server" paradigm. The client initiates the connection by sending a request, the server executes the request upon receiving and sends the results back to the client.

HTTPS – HyperText Transfer Protocol Secure. An HTTP extension protocol complete with SSL and TLS encryption. Learn more: Switch a Creatio website from HTTP to HTTPS.

I​

IDE​

Integrated Development Environment. Creatio provides a built-in IDE to implement complex business logic, integrations, and settings. The built-in IDE tools speed up the completion of the typical platform configuration tasks. For Creatio customization, developers can use a third-party IDE that enables working with projects in the local file system. Learn more: Creatio IDE overview, External IDEs basics.

IIS​

Internet Information Services. A web server deployment software developed by Microsoft. Setting up a Creatio application server (web server) on IIS involves setting up an application website in IIS and adding an application pool. Learn more: Set up Creatio application server on IIS.

Incident​

A case that is not a part of a standard service operation. It may cause service disruption or reduction of service quality. For example, a request to repair hardware or restore telephone communication. Learn more: Process and close cases.

Input​

A Freedom UI layout element used to display and enter data from related object attributes without modifying the page's data model. Unlike fields, inputs do not create or change data model attributes when configured. You must specify the data source manually in the input setup area. If the data source belongs to the current page model, the input is converted into a field.

Multiple inputs can reference the same attribute with different visual or conditional settings.

Inputs match field types, except for the Slider input, which displays an integer range and lets users adjust the value by dragging a handle. Learn more: Set up a Slider input.

Integration via Creatio API​

Marketplace listing type. Connect external systems, apps or services to the Creatio platform using only the Creatio API. Learn more: Integration via Creatio API.

IP address​

The unique numeric ID of the computer or email server that sends the emails. Learn more: Email domain verification.

ITIL​

IT Infrastructure Library. A library that describes the best practices for organizing the work of structural units or companies that provide IT services. The ITIL methodology implies continuous management, debugging, and improvement of IT-related business processes. ITIL recommendations and principles laid the foundation for Service Creatio – a powerful Service Desk system based on the smart business process management platform.

ITSM​

IT Service Management. A strategy for the management and organization of IT services aimed to meet the needs of the business. The key factor is an optimal combination of people, processes, and information technology. Creatio uses the ITIL documentation to facilitate the implementation of ITSM.

K​

Knowledge base​

A section that is available in Creatio Knowledge Management app that serves as a digital library that is used by employees daily. The Knowledge base section can store the answers to frequently asked questions, rules and regulations, document templates, and advertising materials. Use the section to find articles quickly, as well as discuss and evaluate them. Learn more: Knowledge Management.

L​

Label​

A Freedom UI component used to display static or dynamic text on a page. You can use the Label component to do the following:

  • add arbitrary text, for example, instructions or notes
  • create headings or subheadings for element groups
  • display dynamic content, such as the name of the current user

Labels help organize content visually and provide additional context to other components on the page.

Learn more: Set up a Label component.

Landing page​

A standalone web page designed to attract visitors and encourage specific actions, such as submitting a form or learning more about an offering.

Landing page types:

  • PPC/Lead generation landing pages: short-term pages created for targeted, time-sensitive campaigns—such as promotions, webinars, or gated content. These pages typically feature a web form for capturing visitor data and qualifying leads.

  • SEO-focused landing pages: long-term pages optimized for search engine visibility. They promote the company’s products or services with rich content and may optionally include a web form to support lead capture.

Creatio offers a native landing page designer, primarily tailored for PPC and lead generation use cases. It allows marketing teams to quickly create, publish, and manage pages with built-in form components. These pages can be published through the Landing pages section or integrated via webhook integration, enabling automatic lead capture and tracking. Learn more: Landing pages, Web forms and pages.

Landing Page Designer​

A no-code tool in Creatio that enables marketing teams to create visually compelling and conversion-focused landing pages without relying on web development resources. The landing page designer is optimized for PPC and lead generation use cases, allowing users to:

  • Design pages from scratch or using pre-configured layouts

  • Embed web forms to collect lead information and qualify prospects

  • Incorporate multimedia content, such as images and videos

  • Structure page elements using a flexible drag-and-drop layout system

Once the page is designed, users can export the HTML code for seamless publishing to their website or campaign platform. The designer is tightly integrated with Creatio’s Landing pages section, making it easy to track lead submissions and link pages to marketing campaigns or CRM records. Although primarily intended for short-term campaigns, the landing page designer can also be adapted to support SEO-focused landing pages when needed. Learn more: Landing pages.

Lead​

A qualified need for products or services that is linked to a valid contact or account. Each customer need is a separate lead in Creatio. Creatio can register an unlimited number of leads for each contact or account. Learn more: Lead and Opportunity Management.

List​

A UI element that displays the list of section or detail records. For example, a list of contacts in the Contacts section.

  • Editable list: A record list that enables users to edit records directly in the list without opening the record pages.
  • Vertical list (Classic UI only): A list view that enables users to switch between the records without closing the page.

Learn more: Manage a list.

List view​

The way the section displays its records as a simple table. Every object field has a corresponding column. Learn more: Manage a list.

Local time​

A Freedom UI component used to display the current time in a specific time zone.

You can bind the component to any time zone field as its data source. This allows users to view time-related context based on the time zone of a customer, partner, or business location—useful, for example, when working with distributed teams or scheduling global activities. Learn more: Set up a Local time component.

Logging​

Automated recording of operations made to a specific Creatio object. Creatio logging tools include change log and audit log, while business process execution is logged in process log. Learn more: Logging tools.

Lookup​

An object that stores available values for a given field. A lookup can contain a list of cities, account types, activity categories, and other values used in Creatio. You can enter the available values manually or import them. Learn more: System settings and lookups.

Lookup value prediction​

A predictive analysis tool that allows you to predict the lookup field value based on the analysis of existing Creatio data. Creatio comes with case priority, service agreement, and case assignee group predictions out-of-the-box. Use the customization tools to set up similar models. Learn more: Lookup value prediction model.

M​

Machine Learning model​

An algorithm that specifies data used in the problem-solving predictive analysis. The list of machine learning models is available in the ML models section. Learn more: Predictive data analysis.

Machine Learning model instance​

A set of patterns a machine learning model obtained after processing the historical data. Learn more: Predictive data analysis.

Marketing activity (Classic UI functionality)​

  1. An activity within a marketing plan, for example, to prepare content for 3 social media posts. The list of marketing activities can be found in the Marketing plans section and is not to be confused with the Activity section records. Learn more: Plan marketing budget.
  2. A section record on the partner portal that enables partners to create custom promotional events. Approve partner marketing activities and set their budget in the main application. When a partner adds a new marketing activity, it will also appear in the main application's partnership page. The portal organization account will be specified as the partner. Learn more: Working with partner funds.

Marketing plan (Classic UI functionality)​

A list of marketing activities used to execute some marketing initiative, a marketing campaign (not a campaign workflow). The list contains activities with assigned owners, deadlines, and budgets. Learn more: Plan marketing budget.

Marketplace listing​

An entity that comprises the Marketplace app and resources to publish on Creatio Marketplace. A listing includes information visible to users on Creatio Marketplace. Learn more: Steps to publish the Marketplace listing using Creatio Marketplace Console.

Message composer​

A Freedom UI component used to send emails and feed messages directly from a page. It supports rich text formatting, including the ability to embed images. Email messages sent using the component can be linked to specific data model attributes and activity columns, ensuring proper traceability.

Additional email features include:

  • Attachments (limited by "Attachment max size" (MaxFileSize code), "File Security Mode" (FileSecurityMode code), and "MaxAttachmentSize" (MaxAttachmentSize code) system settings)
  • Message templates
  • Email threading

The Timeline component also includes the Message composer functionality, allowing for contextual communication within activity history. Learn more: Work with message templates.

Mini page​

A short version of a section record page that has a limited number of fields. Mini pages function as pop-up boxes that link to the corresponding records. Learn more: Set up the app mini pages.

ML problem type​

A set of instructions that describes a problem that must be solved by predictive analysis. The list of problems is available in the ML problem types lookup. Learn more: Predictive data analysis.

Model training​

A process, during which the machine learning model identifies patterns in historical data that help to solve a particular machine learning problem. The result of model training is a new machine learning model instance. Use the ML models section to specify the model retraining frequency. Learn more: Train prediction models.

Microsoft Word plug-in​

A program module dynamically linked to Creatio. Use the module to generate *.docx print-ready reports based on Creatio section records. Learn more: Install Creatio plug-in for Microsoft Word.

Microsoft SQL​

An object-relational database management system developed by the Microsoft Corporation. Creatio products support Microsoft SSQL. The primary query language is Transact-SQL, jointly developed by Microsoft and Sybase. Transact-SQL implements the ANSI/ISO Extension Structured Query Language standard.

N​

The panel on the left side of the screen, which is used to navigate workplaces and sections. The side panel also contains buttons for quick access to the basic system operations. Learn more: Set up workplaces.

Next steps​

A Freedom UI component that displays and manages planned activities and tasks for a specific record using a tile-based layout. The activities and tasks can be generated by cases or added manually. The component completes activities and displays new activities based on the stage in the Progress bar component. You can connect activities of emails sent using the component to the value of a data model attribute and activity column if needed. This component improves user guidance by streamlining workflow execution and providing quick access to actionable items.

The component supports the following key actions:

  • add tasks or emails
  • complete activities manually
  • approve records
  • view task owner and open their contact profile

The component comprises Expansion panel, Button, Flex container, Grid container, and Next steps components. Setup procedures for all components, except Next steps, are identical to their standalone configurations. The Next steps behavior is pre-configured and non-editable.

No-Code Designer​

An integrated workspace in Creatio that provides a comprehensive set of no-code development tools. It enables users to create, configure, and manage the core components of Freedom UI applications without writing code. You can access the No-Code Designer by clicking on an app icon in the Application Hub. No-Code Designer allows both business users and citizen developers to rapidly prototype and deploy functional applications.

Learn more: Manage app elements in the No-Code Designer.

Notification panel​

A list of notifications about various Creatio events. Click the button on the top right to maximize/minimize the panel. The notification panel displays activity and invoice reminders, feed comments, system notifications, etc. Learn more: Check notifications and process tasks.

Numeric field value prediction​

A predictive analysis tool that lets you predict the value of a numeric field based on the analysis of existing Creatio data. For example, use the customization tools to predict the lead budget based on the customer needs, the company size, the country of residence, and the industry type. Learn more: Numeric field value prediction.

O​

Object​

A data entity that represents a certain business category. An object is a representation of a database table. Creatio uses objects to generate sections, details, and lookups. For example, "Contact," "Activity," "ContactAddress," and "Account category" are objects. Learn more: Configuration elements of the Object type.

Omnichannel​

Mutual integration of isolated communication channels into a single platform for continuous and seamless customer communication. You can continue a process the customer has started using one communication channel via another channel. Use the built-in functionality, connectors, and Creatio Marketplace solutions to implement omnichannel communication in Creatio.

On-site​

A deployment method where the Creatio application is hosted on the customer's servers. Learn more: On-site deployment.

Operations with data (CRUD operations)​

The basic data operations in Creatio are "create," "read," "update," and "delete" (CRUD operations). They can be executed by users manually, run in bulk via special actions, or triggered by business processes. In Creatio, you can set up access permissions for specific operations. For example, if a user or user role has the "Read" access permission, they can view the records. Learn more: Process data, Object operation permissions.

Opt-in​

User consent to receive emails.

Opt-out​

The ability to unsubscribe from a mailing list.

Oracle Database​

An object-relational database management system developed by the Oracle company. Creatio products support Oracle Database. Oracle Database uses SQL and the procedural SQL extension developed by Oracle known as PL/SQL (Procedural Language/Structured Query Language). PL/SQL is based on Ada and Pascal syntaxes.

Order​

A request to purchase a company's products or services. An order includes specific shipment conditions, price, and a product or service list. Creatio enables order management in sales. Learn more: Create an order.

Organizational role​

Represents a part of the company's organizational structure, such as a unit, a department, or a subdivision. For example, the "Boston Office Sales Department" or the "Washington Office HR Department." Access permissions you assign to each organizational role apply to all of its users. Organizational roles also automatically inherit access permissions from their parent organizational roles. Learn more: Organizational roles.

P​

Package​

A collection of configuration elements (schemas, data, SQL scripts, additional libraries) that implement certain functionality. In the file system, packages are directories that include various subdirectories and files. Learn more: Packages overview.

Page​

A UI element for working with the list records. A page stores all the information about the business objects and displays the data as fields, tabs, details, and dashboards. A page is named after the corresponding Creatio object. For example, account page, contact page, etc. Learn more: Configuration elements of the Object type.

Partner​

An account of the "Partner" type is linked to a portal organization as well as any portal user linked to such an organization. You can find basic partner data (name, type, address, primary contact person, communication options, and more) in the main application's Accounts section. A partner can work with your customers on your behalf using the partner portal. Learn more: Channel sales.

Partner program​

A representation of the current status and conditions of cooperation between your company and a partner organization. Configure partner programs in the main application. The portal users can view the program details only for their own organization and cannot edit them. The Partner program section is designed for partners and their employees. This section contains all information relevant to them and their work. Learn more: Channel sales.

Partnership​

A representation of the current status of your cooperation with a partner. You can find the data about the company's partners and related partnerships in the main application's Partnership section. This section is best suited for use by employees in charge of interaction with partners. Use it to set up the cooperation conditions and add as many partnerships as needed, but no more than one per partner. The partner portal displays the partnership's conditions as a partner program. Learn more: Channel sales.

Playbook​

A Freedom UI component available when the Knowledge base app is installed. It displays relevant articles as contextual hints during a specific stage of a dynamic case.

This component helps guide users through business processes by offering timely reference materials or suggestions directly on the case page. For example, a presentation guide article can be shown at the "Presentation" stage of an opportunity case. The Playbook component improves productivity by embedding helpful documentation where and when users need it most. Learn more: Set up playbook articles.

Portal Creatio​

A component that provides a way to open up various parts of Creatio to external users, for example, customers, partners, contractors, stakeholders, or even teams within your company. Legacy product with ongoing support.

  • Customer portal: A platform that automates processes. For example, providing services, confirming applications and service requests, etc.
  • Partner portal: A platform for communication with partners and cooperation on leads, opportunities, and marketing activities.
  • Self-service portal: A platform for user support that extends the service system. The self-service portal lets users find answers to their questions in the knowledge base, create and track their support cases' progress, or communicate with the support staff via the feed. The self-service portal is available to your customers 24/7.

PostgreSQL​

An open-source object-relational database management system. Creatio supports PostgreSQL. The PL/pgSQL, PL/Perl, PL/Python, and PL/Tcl dialects are supported out of the box. The PL/Java, PL/PHP, PL/Py, PL/R, PL/Ruby, PL/Scheme, PL/sh, and PL/V8 dialects can be installed additionally. You can load extension modules written in C as well. PostgreSQL is implemented on multiple Unix-like platforms, including AIX, BSD systems, HP-UX, IRIX, Linux, macOS, Solaris/OpenSolaris, Tru64, QNX, as well as on Microsoft Windows.

Pre-production environment​

A separate application for testing the functionality created in the developer environment. Depending on your needs, you can deploy the application either in the cloud or on-premises (on-site). Learn more: Pre-production environment.

Predictive data analysis​

A class of data analysis methods that predicts the behavior of the analysis object under given conditions. It uses statistical methods to analyze current and historical data and predicts future events. Learn more: Predictive data analysis.

Predictive scoring​

A predictive analysis tool that lets you rate any Creatio section record to determine the probability of a future event. The predictive score is calculated according to the scale from 1 to 100 points. Creatio comes with the lead score prediction model out of the box. Use the customization tools to set up similar models. Learn more: Predictive scoring.

Price list​

A price management tool for different customer categories. When issuing orders, use either the universal "base" price list or a personalized list for customers or affiliates. Learn more: Products and prices.

A Microsoft Word *.docx file generated from Creatio section records. For example, use reports of the Contracts section to print out contract templates or reports of the Tasks section to print out emails, generate meeting minutes, etc. The MS Word plug-in populates the list of Creatio database columns to use in the report. Upload the list to Creatio to set up the report layout: page structure, text formatting, tables, etc. Learn more: Print-ready reports.

Problem (Classic UI functionality)​

The root cause of one or more cases. For example, frequent breakdowns of a certain product node can be considered a problem. Effective problem management decreases the impact of cases on the service level and prevents further cases. Learn more: Manage problems.

Process element​

A part of the business process diagram. Process elements are divided into the following groups: user actions (for example, Perform task), system actions (Change access rights), starting and ending events (Start timer, Terminate), intermediate events (Wait for message), logical gateways, and sub-processes. Learn more: Process elements reference.

Process library​

A Creatio section that stores business process diagrams configured in Creatio. In the process library, you can add a new process, open the process diagram or view the process properties: the versions, permission to run and the run options, the list of sub-processes and the process log. The process library lets you run, deactivate, and activate processes. Learn more: Find a process.

Process log​

A Creatio section designed to manage business processes that have been launched (process instances). Use the process log to view the execution history of a process or cancel a running process instance if necessary or get statistical data on process usage. Learn more: View process execution data.

Process parameter​

A business process property. In Creatio, the business process parameters affect how business process elements are executed. Creatio uses them to exchange data between the process elements or between a subprocess and its parent process. Business process parameters accept values of different data types: text, numerical, lookup, etc. You can use the values to branch processes with logical gateways and conditional flows. Process element parameters used with individual process elements work in a similar way. Learn more: Process parameters.

Progress bar​

A Freedom UI component that lets users visualize and manage the progress of a case by tracking its current stage directly on the page. The component is automatically bound to the page's data source. Users can interact with the progress bar to switch between stages of a dynamic case. Specify the case stages as well as steps and tasks required to complete the case in the Case Designer. Learn more: Case Designer workflows.

This component serves as a flexible and intuitive tool for managing workflows and guiding users through multi-step business processes.

Product​

A product or service your company offers. Creatio allows you to manage a product catalog complete with product descriptions, specs, prices, and other parameters. Learn more: Add products.

Product on Creatio platform​

Marketplace listing type. Multiple apps that fulfill a need in a specific industry or cover entire workflows. Learn more: Product on Creatio platform.

Production environment​

A separate Creatio application for everyday user activity. Depending on your needs, you can deploy the application either in the cloud or on-premises (on-site). Learn more: Production environment.

Project (Classic UI functionality)​

An undertaking intended to achieve specific results. For example, create a new product or develop a new service. Learn more: Create a project.

Q​

Quality metric lower limit​

The prediction probability threshold the model instances must reach to be considered usable for predictions. Creatio does not use the instances that do not meet the quality metric lower limit and queues them for retraining. We recommend setting the quality metric lower limit to a value higher than 0.5 (50%). You can modify the model's quality metric lower limit value in the ML models section. Learn more: Predictive data analysis.

Queue (Classic UI functionality)​

A contact center tool for automated record flow processing. Customer support representatives process queues using the agent desktop. Although queues usually consist of cases, you can set up queues for other Creatio objects, such as accounts and contacts. A queue can be populated automatically or filled manually. Depending on the queue settings, agents can either select what record to process first or process records exactly as they appear.

  • Dynamic queue: A queue type that is populated automatically according to the filter rules. For example, use a dynamic queue to process new cases that do not have an owner yet.
  • Static queue: A queue type that is filled manually and is not updated automatically. For example, use a static queue to cold-call contacts from a predefined contact folder and inform them about events.
  • Open queue: A queue type where employees can select any records for processing. The record order depends on the record sorting rules in the agent desktop.
  • Blind queue: A queue type that assigns records to employees one by one. The agent is unable to change the queue record processing order.

Learn more: Agent Desktop setup.

Quick filter​

A Freedom UI component that enables users to filter data dynamically in supported components using simple conditions, date/time ranges, or lookup values. You can apply the Quick filter to any list, calendar, or widget except for "Sales pipeline" and "Full pipeline."

This component helps users narrow down records on the fly, improving usability and data focus without opening advanced filter panels.

Learn more: Set up Quick filter components.

R​

Recommendation prediction​

A predictive analysis tool that lets you predict Creatio objects that will interest the customers the most. Creatio comes with product recommendation prediction models out of the box. If there are enough training records (more than 100), Creatio will train these models automatically and start recommending products the customer is likely to purchase. Use the customization tools to set up similar models. Learn more: Recommendation prediction.

Redis​

An open-source resident NoSQL DBMS that works with "key-value" data structures. The Redis caching server is part of Creatio data's logical layer. Redis stores user and application data (user profile, session data, etc.), cached data, and ensures the data exchange between the web farm nodes. Learn more: Caching server.

Release (Classic UI functionality)​

Hardware, software, and other implementations of changes to an IT infrastructure. For example, a release can introduce new features or resolve issues. Creatio lets you save the version list, track the release calendar, and manage the change log. Learn more: Manage changes and releases.

Response (bulk emails)​

A reaction of a mail system or recipient to an email. The Audience tab on the email page displays responses from each recipient. The Email totals tab on the email page in Classic UI displays response analytics. Learn more: Personal responses.

S​

Schema (database)​

A database structure described in an SQL supported by the DBMS.

Script​

A sequence of actions that automates a task, programmed using a scripting language. Learn more: Script task process element, Configuration elements of the SQL script type.

A Freedom UI component that enables users to search for records across visible columns in any Freedom UI list, attachment list, approval list, dashboards and other elements that support filtering. This component is included by default in the following composite components:

  • Expanded list
  • Approvals list

Learn more: Search records.

Section​

A Creatio UI module that is generated based on an object and represents a business entity. Section contains a list page and one or multiple form pages. For example, there are Accounts, Contacts, and Activities sections. The sections are available on the side panel. You can group them by the workplace to streamline the workflow of specific roles. Learn more: Create a new section, Manage sections.

Section view​

The way the section displays its data. Most Creatio sections have the List and Dashboards views. Learn more: Manage a list, View and manage dashboards.

Section Wizard (Classic UI functionality)​

A visual editor used in Classic UI to create and set up Creatio sections, pages, and mini pages.

Send time (Email)​

Initiation of the email sending process. Users can send emails manually or automatically, at a specified time, or upon a certain event. Bulk emails are started in different ways.

Sender domain​

The sender domain is part of the email address that identifies the sender. It tells email servers where the message is coming from and plays a critical role in email authentication (SPF, DKIM, DMARC) to help protect against spoofing and spam. Learn more: Email domain verification.

Sender domain verification (bulk emails)​

Authentication of the sender's email domain. Domain verification is performed to display the correct name of a sender in the From field and to avoid unsanctioned emails on your behalf. Verification is performed on the domain server using the Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM) methods. Learn more: Email domain verification.

Sender reputation​

The sender's reputation is the rating of the sender's campaigns with an email provider, such as Gmail. The score depends on the email frequency, campaign scale, and the recipient engagement. The reputation affects the deliverability. Learn more: Guidelines for improving the sender's reputation.

Service​

A service provided by the company. Creatio lets you set the parameters of the services provided, set up support levels, case categories, service calendars, as well as view the service history. Learn more: Manage service catalog.

Service agreement​

Terms for providing the services to customers. You can define the individual terms of service for each agreement and view the statistics in the Service agreements section. Learn more: Manage service agreements.

Service model (Classic UI functionality)​

A scheme that illustrates the connections between the elements of an IT infrastructure. The service model is based on the connections between the services and the configuration items. You can open the scheme via records of the following sections: Cases, Configurations, Services, Problems, and Changes. Learn more: Diagnose cases using service model.

Service request​

A case created as a part of the normal operation of the service. For example, a request for a new user workplace or phone service setup. Learn more: Manage service cases.

SPF record (Email)​

A special TXT record you must create in the DNS area of your email domain. The SPF record specifies the servers that permit sending emails for your mail domain. Only one SPF record can exist for a domain. You can verify your SPF record using SPF Record Testing Tools. Learn more: Email domain verification.

Split test, A/B testing (Classic UI functionality)​

An experimental method to assess the bulk email efficiency. When running a split test, the test recipient groups receive targeted bulk emails with one or more differences in their content. Such differences may include the shape or color of the CTA button, the subject, the sender name, etc. The resulting conversion rates are compared at the end of the test. Learn more: Run A/B tests.

Sub-process​

A process element capable of running any business process as part of the parent process flow. For example, use the Sub-process element in an opportunity process that includes a "Meeting with customer" stage represented by a separate Creatio business process. Learn more: Use sub-processes.

Summaries​

A Freedom UI component that displays quick summary metrics for data in a connected List component. After placing the Summaries component on a page, connect it to a supported List to enable automatic summary generation. When connected, it can generate up to 9 quick summaries based on the visible columns. Additional summaries can be configured manually. Clicking the component opens a configuration interface where users can select or adjust the displayed metrics. Learn more: Summaries.

System Designer​

A set of tools designed for setup, customization, and administration of the Creatio application. Use the System Designer to adapt Creatio to your company's needs by creating a custom section structure, business logic, and a brand book-compliant UI. To access System Designer, click in the top right corner of the application, or the "Studio" workplace.

System operation​

A tool that configures permissions for actions not related to specific objects. The permissions to execute such actions cannot be configured on the object-specific read, update, and delete access permission levels. For example, these functions include import and export operations, business process creation, workplace setup, system configuration, etc. The operations have two access levels: complete or none. For example, grant the "All employees" role permission to perform the "Export list records" (Export list records code) system operation. As a result, all users that have this role will be able to export section list data as Excel files. Learn more: System operation permissions.

System setting​

A constant value used to set up and customize Creatio. For example, use the system settings to set the section panel background color, select the base currency for calculating financial indicators, specify the email sending parameters, etc. You can also use system settings to specify default values Creatio will use to populate fields of newly-created records, such as the default activity status. Learn more: System settings and lookups.

System user (Supervisor)​

The user specified in the "System operations user" (SystemUser code) system setting. The user must possess a full license package and have all access permissions to ensure the correct operation of Creatio. By default, each Creatio configuration has the "Supervisor" user account set as the system user. A system user account is needed both for system administration/configuration and to ensure the system operations work correctly. For example, Creatio indexes global search data, saves changes in Section and Detail Wizards and sends newsletters on behalf of the system user. If you delete the system user, revoke access permissions or licenses, Creatio might not function properly. Learn more: Change the system user (Supervisor).

T​

Tabs​

A Freedom UI layout element used to organize and display page content grouped by multiple criteria within separate tabbed sections. This approach helps reduce visual clutter and improves user navigation by allowing users to switch between related content areas without leaving the page.

Each tab can host any UI elements available in the Freedom UI Designer, including nested tabs and layout containers. Tabs are easily reorderable via drag-and-drop functionality. You can customize the internal layout of each tab individually. Learn more: Set up a Tabs layout element.

Tag​

A label you can use for manual data segmentation. For example, tag records in the Contacts section to mark your VIP customers or the blacklisted customers. Learn more: Tags.

Timeline​

A Freedom UI component that displays a chronological history of communications and activities related to a particular data source or record. The component helps users monitor the full context of interaction by listing records such as emails, feed posts, files, tasks, and other linked objects. Users can like and comment on feed messages directly in the timeline.

The timeline enhances record transparency and user collaboration by offering a single interface for tracking all key interactions. Learn more: Customize object columns for the Timeline component.

Timer​

A Freedom UI component that displays a countdown to or from a specific date and time in the user's local time zone. This component is useful for visually tracking time-sensitive events or deadlines., for example, the time remaining until a case response deadline or the time elapsed since record creation. Learn more: Set up timers.

Toggle panel​

A layout element in Freedom UI used to display content in a tabbed format that can be shown or hidden on demand. It provides a more flexible and space-efficient alternative to the Tabs layout element.

Key features:

  • Toggle panel is controlled by buttons you can place anywhere on the page.
  • You can click the active toggle button to hide the panel. Click any tab button to display the panel again. The panel is hidden by default.

This layout element is particularly useful for elements that are not always needed — such as Feed, Attachments — and helps maintain a clean, uncluttered interface.

The setup process for the Toggle panel is similar to the Tabs element. Learn more: Set up a Tabs layout element.

U​

Unsubscription (bulk emails)​

Refusal to receive emails in the future. A recipient is considered unsubscribed after they follow a special "unsubscribe" link contained in each email. Upon clicking the link, recipients are redirected to the pre-configured unsubscribe page. Specify the unsubscribe page in the "Website to redirect the unsubscribed" (Website to redirect the unsubscribed code) system setting.

User session​

The period between the time the user logs in and the time they close Creatio. The session ends automatically if the user is idle for a specific period. The Audit log stores the information about user sessions.

V​

Version control system (VCS)​

Software that stores different versions of the configuration items and provides means to transfer the changes between development environments. A version control system is an optional component of Creatio architecture. Creatio supports the Subversion (SVN) system version 1.7 and later. We recommend transferring changes with SVN in the development environment only. Deploy SVN on the application server, the DBMS server, or a dedicated server. Learn more: Version control tools.

W​

Warm audience base​

Warm audience base is a list of engaged contacts possibly interested in your goods or services.

Web service​

A URL-reachable software that enables application interaction. Creatio has some built-in web services, enables the development of custom web services, and supports low-code integration with third-party REST and SOAP services. Based on the custom business logic, Creatio will generate and send a request to the web service, receive a response, and produce required data. This data can be used to create or update records in the Creatio database and business logic or automation. Learn more: Web services, Web services.

Website event tracking​

User activity data collection on your website. You can set up tracking of page visits, as well as the list of page events you want to track, for example, adding products to cart, or making an order. Learn more: Website tracking.

Websocket​

A data protocol over TCP designed for real-time data exchange between the browser and the webserver. The WebSocket protocol is used in Creatio to run custom processes, notifications, and integration with telephony. Learn more: Set up websockets.

Widget​

A Freedom UI component used to visualize analytical data on pages and dashboards. Widget functionality is largely similar to the analytics tools in the Classic UI, but offers unique capabilities in Freedom UI:

  • Drill down functionality with custom list views and record search.
  • Export to Excel for easier data analysis.
  • Custom series and header styling for multi-series widgets.
  • Fill options for "Metric" and "Widget" headings.
  • Doughnut widget replaces the legacy pie chart.
  • Contextual filtering by the page's parameters (e.g., request-specific dashboards).
  • Toggle value visibility for bar and column widgets.

Widgets are configured using the Freedom UI Designer and support dynamic interaction with other page components. Widgets can be connected to lists, approval lists, or attachment lists to filter the displayed data based on selected or visible records. Most widgets support filtering via the Quick filter component, which enables contextual views (e.g., displaying metrics for a specific assignee or time range). Learn more: Set up widgets.

Workplace​

A set of sections displayed on the Creatio side panel for specific user groups (roles). Learn more: Set up workplaces.