Creatio provides native tools for email audience segmentation, template design and management, as well as email efficiency reporting and analytics.
There are two types of marketing emails in Creatio: bulk emails and trigger emails. A bulk email is sent to a set audience once. Trigger emails are sent automatically to each recipient who triggers them (e.g., submits a web form, clicks a link, etc.).
Before you start working with emails, check the “Email guidelines” article for recommendations on how to increase your email deliverability.
For more information about the methods of increasing audience engagement and conversions, see the How to increase subscriber engagement article.
Note
The Creatio on-site users need to set up integration with a marketing email provider before they start using the email functionality in Creatio. Learn more in the “Email setup” article.
Note
Use the “Email marketing” interactive online course to learn more about sending emails and processing the email results. Note that you need to register on the web site to be able to access the course.
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