Lead source and website activity tracking
The Creatio function for tracking and analysis of customer activities on your website helps you get a complete customer profile, as well as analyze lead channels and origins.
To get complete information on leads, set up:
Note
To be able to track lead sources and website events, you need to first set up the connection between your landing pages and Creatio.
As a result, after someone fills out a web form on your website, Creatio displays the list of website events depicting the customer's activity on your website prior to filling out the landing page form. The lead and the connected contact history show the full scope of activities including website clicks, adding products to cart, searches, demo and product catalog views. Lead channel and source information is also available.
You can use the charts and aggregated indicators in the [Leads], [Email] and [Campaigns] section dashboards to estimate the lead conversion by channel. Enlarge the audience of potential customers and marketing by focusing on the most effective lead generation channels.
Contents
See also
•The [Landing pages and web forms] section
Video tutorials
