Email analysis

You can use the following tools to see the email results and evaluate their effectiveness in Creatio:

• Email page analytics – the [Email totals] and [Audience] tabs, as well as the email progress diagram.

• A special mailing log.

• Dashboards in the [Email] section.

You can find specifics on different out-of-the box marketing email dashboards further in this article.

• The mailing log enables you to monitor performance and progress of your marketing emails as well as identify and eliminate sending errors. Read more >>>

• Email progress diagram on the email page. It displays data about the delivery progress of all emails. Read more >>>

• Sending and delivery error charts on the [Email totals] tab. Display the number of undelivered emails and reasons why they have not been sent or delivered. Read more >>>

• Delivery statistics on the [Email totals] tab. It contains summary data on responses of those recipients, whose emails have been delivered. Creatio updates delivery statistics every five minutes. These stats show the total number of delivered emails, as well as percentage of opens, clicks, unsubscribes and spam complaints from the total amount of delivered emails. Read more >>>

• Audience responses on the [Audience] tab show individual response data per email recipient. The data are updated as soon as the responses are received from the server of the email provider. Read more >>>

Note

You can also view the responses of a specific contact on the contact page. Use the [History] tab —> the [Email —> [Bulk emails] detail.

• Click heatmap and Link performance on the [Click stats] tab. The click heatmap enables you to evaluate the popularity of specific links in your emails. The link performance statistics display the number of recipients who click a particular link in the email. The click heatmap is updated every half an hour. Read more >>>

• Summary email analytics displays the results of all or selected emails for a specific period. It enables you to monitor the performance indicators of your emails. Read more >>>

Contents

•Email progress analysis

•Email delivery analysis

•Email response analysis

•Summary email analytics

•How Creatio receives analytics