Marketing Creatio
PDF
This documentation is valid for Creatio version 7.15.0. We recommend using the newest version of Creatio documentation.

The [Exit from campaign] element

The [Exit from campaign] element section_campaigns_element_exit.png enables participants to exit from a campaign (Fig. 1):

  • By meeting the filter conditions of a specific dynamic folder (regardless of the current campaign step).

  • By reaching the [Exit from campaign] element as part of the campaign flow.

  • by both (the transferring and folder conditions) if the element has an incoming flow and the folder is specified

Note

You can add several [Add from folder] elements to a campaign diagram.

Fig. 1 The [Exit from campaign] elements on the ““CRM days” Conference” campaign diagram

scr_section_campaigns_exit_from_campaign_elements.png 

If you select the [Campaign goal] checkbox for an [Exit from campaign] element (), all participants who exit the campaign via this element will be treated as those who reached the campaign goal. All participants who transfer to this step via an incoming flow or exit campaign by meeting the folder conditions of this element, will have the “Reached the goal” value in the [Current step] column on the [Audience] tab of the campaign page (Fig. 2).

Fig. 2 The [Exit from campaign] element property area with the [Campaign goal] checkbox selected

scr_section_campaigns_exit_from_campaign_goal.png 

To exclude participants from a campaign based on their properties, rather than position in the campaign flow, select a dynamic folder with the corresponding filter in the [Select folder to exclude participants from campaign] field. As a result, any participants who meet the filter conditions will be excluded from the campaign automatically regardless of their current step (Fig. 3).

Fig. 3 The [Exit from campaign] element property area with the selected [Unsubscribed] exit folder

scr_section_campaigns_exit_from_campaign_unsubscribed.png 

For example, to set up campaign exit point for participants who have unsubscribed from trigger emails and thus have not reached the goal, configure a dynamic folder with the ‘Unsubscribed” Email response and specify it as a folder for excluding the participants (Fig. 4).

Fig. 4 Example of setting up a dynamic folder filter to exclude all participants who unsubscribe from bulk email

scr_section_campaigns_exit_from_campaign_filter_unsubscribed.png 

All participants who reach the [Exit from campaign] element via flows will exit the campaign.

The [Exit from campaign] element can have both the [Select folder to exclude participants from campaign] field populated and have incoming flows. In this case, it will exclude both the participants who were transferred to this step by the incoming flow and those who meet the dynamic folder conditions (regardless of their current campaign step).

See also

The [Add from folder] element

The [Marketing email] element

Transitions between campaign elements

General campaign settings

Campaign page

Campaign FAQ

Did you find this information useful?

How can we improve it?