You can track and analyze lead sources and generation channels. Analyze the performance of lead channels, choose the most prospective ones for your business and develop them.
Information collected by the tracking code will be displayed on the [Lead engagement] field group on the lead page. The lead source tracking will return the following information about the potential customer (Fig. 1).
Fig. 1 Lead page with channel information and lead engagement origin
-
Lead channel. The [Channel] field will display the resource type that delivered the lead: “Social accounts”, “Search-based advertising” or “Direct traffic”.
-
Lead source. The [Source] field will display the name of the resource used, for example, “Twitter”.
-
Name of the website domain from which the user was redirected. It will be displayed in the [Redirection website] field. For example, “facebook.com”.
-
Name of the landing page on which a potential customer filled out the form. It will be displayed in the [Landing] field.
-
Name of the bulk email from which the user was redirected to your website, and also the name of the campaign containing the bulk email. They will be displayed in the [Bulk email] and [Campaign] fields accordingly.
Contents
•How the lead source tracking works
•How to set up lead source tracking
Video tutorials
