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Version: 10All Creatio products

Call workflow

Voice interactions require structured handling to ensure accurate identification, smooth communication, and proper documentation.

Receive an inbound call​

When a call is routed to you, it appears at the top of the In progress area on the Real-time tab of Agent Inbox. The call tile displays the following:

  • caller name if identified
  • phone icon
  • timestamp
  • time indicator
Fig. 1 Incoming call
Fig. 1 Incoming call

The following happens until you accept the call:

  • The time indicator shows waiting time (time to connect to the agent).
  • The caller is waiting in queue.
  • No additional calls are routed to you.

If the caller number matches:

  • A single contact: Creatio displays the contact name.
  • Multiple contacts: Creatio displays the phone number and you can select the contact manually.
  • No match: Creatio displays only the phone number.

Accept the call​

Once a call comes through, Creatio opens the call control automatically. Click Accept to accept the call. As a result:

  • Creatio connects you to the customer.
  • Creatio switches the timer to conversation length.
  • The call remains pinned at the top of the In progress area.
  • Voice capacity becomes locked, i.e., you cannot have any other active calls.

Identify or change the contact​

Creatio attempts to match the phone number to a contact or account automatically. If identification is incorrect or incomplete, you can modify it by clicking btn_change_contact.png. For example, update the contact when:

  • Creatio matched the wrong person.
  • The caller uses a shared company number.
  • The caller represents a different department.

Use Creatio.ai during the call​

You can use Creatio.ai while speaking with the caller. This lets you reduce manual navigation, personalize the conversation, and improve resolution speed. Creatio.ai has access to the following call metadata:

  • call ID
  • caller number
  • contact
  • account

You can use prompts in natural language, for example:

  • Show previous cases for this customer.
  • Summarize recent interactions.
  • List open issues for this account.
  • What was discussed in the last call?

AI assistance does not replace documentation entirely. Wrap-up actions are still required.

Transfer a call​

You can transfer calls if they must be handled by another agent or department, for example, as part of an escalation. To transfer a call:

  1. Click btn_transfer_call.png in the call control.
  2. Search for another agent or queue (if supported).
  3. Click the agent or queue.

As a result, the call leaves your In progress list. Ownership of further conversation moves to the receiving party. Interaction history remains stored.

Depending on telephony configuration, the transfer might be:

  • blind, i.e., immediate
  • attended, i.e., consultation takes place before transfer

End the call​

Click btn_end_call.png when the conversation is complete. This stops the live timer and begins the wrap-up phase.

Wrap up the call​

Wrap-up ensures structured documentation of the interaction. You can do the following during wrap-up:

  • Link the call to an existing case.
  • Update call result.
  • Add comments or notes.
  • Adjust contact information.
Fig. 2 Call wrap-up
Fig. 2 Call wrap-up

When you start filling out call result or call notes, the wrap-up mode is changed to manual wrap-up to give enough time to finish the work. Otherwise, the automatic wrap-up timer is 30 seconds out of the box. System administrators can adjust it in the "Call wrap up period" (CallWrapUpPeriod code) system setting. Learn more: Manage system settings. After the timer expires, Creatio ends the session automatically.


See also​

Get started with the Contact Center app

Chat workflow

Queued task workflow

Sort queue elements