How to create a landing page on your website
It is important that you create unique landing pages for each of your offers targeted at certain audiences. For example, you can create an email input form for the customers who visit your website for the first time to sign them up for company newsletter; create another form for downloading the materials offered on your website; create the most detailed landing form for the customers who are ready to place an order, buy a service or negotiate in person.
The better you develop your landing page with the customer need maturity in mind, the more potential customers will be willing to start communicating with your brand regardless of the decision-making stage they are at.
To reach the maximum website conversion, follow the general recommendations when creating landing pages.
Page layout
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Create individual unique landing pages for each of your offers.
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Try to convey the message in the header of your landing page as precisely as possible.
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Your landing page design should be user friendly and correspond to the target audience.
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Use concise wordings, do not overload your landing page with text information.
Landing page fields
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Design your data collection form so as to make sure you will get the most relevant information from your customers without asking them to input too much information.
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It is important that you include in your landing page the fields to collect the customer contact information - email or phone. We recommend that you make these fields required.
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Make sure that the customers who fill out your landing page web form have a clear understanding of the fact that they are sharing their contact information and are ready to communicate with your brand. Include a field in your landing page form that the customers will use to confirm that they agree to receive marketing materials (“opt-in”).
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Use data entry validity check for the most important fields of the form to get the valid contact information from the customers.
Note
You can set up automatic completion of the web forms on your landing pages with profile data (name, email, phone, etc.) of the contact who opened the landing page by clicking a link in a Creatio bulk email. More information about the setup is available in a separate article.
What else to include in your landing page
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It is critical that you include a call-to-action button, such as “Buy”, “Sign up”, “Watch demo”, “Question” etc.
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Create a page that your customer will be redirected to upon clicking a call-to-action button.
See also
•How to connect your website landing page to Creatio
•How to set up autofill for lead page fields not filled in by the customer
•Setting up redirects from landing page forms
