Diagrams on sending and delivery errors
To analyze email sending and delivery errors, use charts on the [Email totals] tab.
Sending error chart
The sending error chart (Fig. 1) displays the total number of undelivered emails (those that have not been sent by Creatio) grouped by sending errors. The diagram uses information from the [Audience] detail and shows records with the following responses: “Canceled (unsubscribed from all emails)”, “Canceled (invalid email)”, “Canceled (incorrect email)”, “Canceled (email not provided)” and “Canceled (Duplicate email)”.
Note
To receive the “Canceled (duplicated email) response, enable the [Prevent to send duplicated emails to recipients with the same address] system setting. Read more in the “How to prevent sending duplicate emails to the same email address” article.
Delivery error chart
The delivery error chart (Fig. 2) displays the total number of undelivered emails (those that have been sent by Creatio, but have not been delivered) grouped by delivery errors. The diagram uses the information from the [Audience] detail and shows records with the following responses: “Soft Bounce”, “Hard Bounce”, “Rejected”, “Delivery error”.
Note
Read more about email responses in the “Recipient individual responses” article.
Possible reasons of delivery errors
Several factors may cause undelivered email:
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emails may be blocked by spam filters of email providers;
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the low reputation of your email account on an email provider server;
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email sending quota set by email providers;
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outdated list of emails.
To avoid emails from being flagged as spam, and to uphold your email account reputation, please see the “Email guidelines” article for recommendations on preparing emails.
The high “Hard bounce” rate indicates that your email recipient list contains many invalid email addresses. The “Soft bounce” response indicates temporary problems, such as “mailbox full”. If a large number of recipients unsubscribe from your emails, this may indicate that your recipient list is outdated. The “Denied” response may also mean that an email was not delivered due to technical reasons. Read more in the “Recipient individual responses” article.
See also
