Bpm’online is proud to announce today that its bpm’online CRM was selected by ISM Inc., Customer-Centric Strategic Advisors, as a Top 15 CRM Software Award winner for 2015/16. (1)

Bpm’online CRM was chosen after intensive testing by the ISM Software Lab. Each package was rated according to 179 selection criteria. This is the second time in a row that bpm’online is selected as ISM Top 15 CRM Award winner.

Bpm’online CRM is a fully integrated CRM suite designed to connect the dots between marketing, sales and customer service, and to efficiently manage the complete customer journey – from lead to order, and to ongoing account maintenance. The beauty and core value of bpm’online products are the out-of-the-box processes that guide users through the most effective actions to deliver customer service excellence.

“The winners of the Top 15 awards are the influencers in the CRM community as they make significant advancements in both functionality and connectivity for sales and marketing professionals; offer better decision making tools for executives; and provide more intimate connectivity with today’s Digital Clients,” said Barton Goldenberg, founder and president, ISM.

“We are proud to receive the ISM Top 15 CRM Software Award this year,” says Michael Rooney, SVP & General Manager at bpm’online. “This outstanding industry award reflects our commitment to creating best-of-breed technologies for process-driven CRM. Backed by our comprehensive BPM engine and out-of-the-box business processes, bpm’online products drive additional value to our clients, enabling them to bring industry best-practices to their work, ensure higher user adoption rates and generate true return on investment.”

(1) The ISM Top 15 CRM Awards are now presented bi-yearly with the next award selections/announcement in 2017.

About ISM:
Founded in 1985 and headquartered in Bethesda, MD, ISM Inc. provides customer-centric strategic services to organizations planning and implementing CRM, Social CRM, Big Data Analysis/Insight, Branded Communities and Channel Optimization initiatives. Clients include best-in-class organizations such as American Automobile Association, Exxon Mobil, Giorgio Armani, Johnson Controls, Jaguar Land Rover, Kraft, Marriott, McGraw Hill, Nike, Samsung, T. Rowe Price and more.