Google Analytics tracking solution
In Creatio, you can use Google Analytics 4 (GA4) to collect data about your website visitors and analyze their behavior through web form submissions. The integration provides detailed insights into the real online behavior of prospects, effectively helping convert them into marketing qualified leads.
You can use Google Analytics data associated with specific Creatio contacts to personalize product and service offers as well as improve the UX of your website. For example, you can do the following:
- Track visitor journeys across your website pages and identify key conversion points.
- Evaluate user engagement metrics like session duration, bounce rates, and page depth.
- Create detailed marketing reports using filters by traffic sources, user demographics, and behavior patterns.
- Analyze which products or services interest specific contacts the most.
- Review which devices and platforms your visitors use to optimize site experience.
- Measure the effectiveness of your marketing campaigns through UTM tracking.
The imported data integrates seamlessly with Creatio apps, enabling you to segment contacts for bulk emails and marketing campaigns as well as build detailed analytical reports.
Landing pages created in Landing Page Designer take the least number of steps to connect Google Analytics. Learn more: Use Google Analytics on landing pages designed in Creatio. However, you can connect data to any external landing page via webhooks as well. Learn more: Use Google Analytics on external landing pages
See also
Use Google Analytics on landing pages designed in Creatio
Use Google Analytics on external landing pages