Work with Google Analytics in Creatio
After you set up Google Analytics (GA) for your landing page made using Landing Page Designer or an external landing page, you can start working with it in Creatio. This article covers actions and references that are common for both landing page types.
Track contact activity via bulk email
This functionality is available for Creatio version 8.3.1 and later.
In addition to tracking contacts after they submit a form, Creatio also supports tracking contacts who click a link in a bulk email. This enhancement introduces a second trigger point for receiving web analytics data from GA besides form submissions. When a contact clicks a link in a bulk email that leads to a Creatio-integrated page, Creatio can receive the corresponding GA web session and action data, even if the form is not submitted.
The landing page must meet the following requirements:
- The page must be created using Creatio’s native landing mechanism or integrated via a webhook.
- The GA tracking script must be installed on the page. Learn more: Use Google Analytics on external landing pages.
- The GA account must be connected in the Web Analytics section. Learn more: Use Google Analytics on external landing pages.
GA data is synchronized with Creatio daily using the "Google analytics data synchronization" business process. You can also trigger the process manually in the Business Process Designer.
Imported data reference
Creatio imports web session and web action data from GA. A web session is a website visit during which a contact takes particular steps. A web action is a particular step the contact takes as part of a web session.
Learn more about web session data in the table below.
Data type | Details |
|---|---|
Session | The custom dimension values in the following format: |
Session start date | The combined values of the date, hour, and minute when the first web action took place. |
Referrer URL | The full referring URL that includes the hostname and path. This referring URL is the previous URL of the user and can be this website domain or other domains. |
utm_source | The referrer. Populated by the |
utm_medium | The marketing medium the referral uses. For example, |
utm_campaign | The name of the manual campaign. Populated by the |
Language | The language setting of the user's browser or device. Follows the ISO 639 standard. For example, |
Country code | The ID of the country from which the user activity originated, derived from their IP address. Follows the ISO 3166-1 alpha-2 standard. |
City | The ID of the city from which the user activity originated, derived from their IP address. |
Source | Creatio selects the lookup value from the Lead sources lookup based on UTM parameters and source identification rules. |
Channel | Creatio selects the lookup value from the Lead channel lookup. |
Learn more about web action data in the table below.
Data type | Details |
|---|---|
Action start date | The combined values of date, hour, and minute when the action was triggered in GA. |
Type | The name of the GA4 event. Common events include Creatio adds new lookup values if the imported data contains values missing from the lookup. |
Web page | Creatio selects the lookup value from the lookup of the Web page object. The imported data is matched to the Page URL column. Creatio adds new lookup values if the imported data contains values missing from the lookup. |
Page URL | The hostname, page path, and query string for web pages visited. For example, the |
See also
Use Google Analytics on landing pages designed in Creatio