Attention
Website event tracking function is available only in Marketing Creatio.
Tracking website events enables you to personalize communications with customers based on their interests and preferences. The system automatically enriches the customer's profile with information about their activity on your website. With this information, you can segment your customers via the dynamic folder function in the [Contacts] section, determine your target customer groups and use these groups to add audiences when creating trigger campaigns.
Use the [Website events] detail on the [History] tab of the lead page to view customer activities on your website. If you select the [Create contact] checkbox on the landing page record, then website activities will be recorded for any contact who was created automatically after completing the landing page form.
Note
To use the website tracking function, you need to perform the tracking setup first.
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