How to add an audience to a trigger email

In bpm’online marketing, the audience of a trigger email is formed automatically based on the campaign audience and participant responses at a campaign step.

The audience of a trigger email is formed when a participant moves to a campaign item that is connected to the corresponding trigger email. In this case, the recipient's email is checked for validity. This is necessary to ensure that trigger emails are sent to only those contacts who are interested and to minimize the number of delivery errors

Contacts that trigger emails can be sent to:

An email recipient validity check is also performed during the sending of a trigger email. For example, while assigning the audience, a customer may unsubscribe from your bulk email or a customer's email inbox may become unavailable. To take into account such changes, a check is performed upon bulk email sending.

Subscription to your bulk emails. The [Do not use email] checkbox must be cleared on the contact page. Contacts who have the [Do not use email] checkbox selected will not receive bulk email.
Email address relevance. The [Current] checkbox must be selected for the email addresses used for contacts in the bulk email. The address is considered to be invalid if a “Soft Bounce” or “Hard Bounce” response is received. The email will be sent to those contacts who have neither a “Soft Bounce” response nor a “Hard Bounce” response. These contacts will have the “Canceled (invalid email)” response.
Email address availability. The system checks whether the [Email] field is filled in on the contact page. Bpm’online will not send any emails to the contacts who have no email address in their profile. In this case, the “Canceled (email not provided)” response will be set in the [Response] column on the [Audience] tab.
Email address correctness An email will be considered “incorrect” if it does not correspond to emal address format (for example, does not contain the “@” character). Bpm’online will not send any emails to the contacts who have incorrect email address in their profile. In this case, the “Canceled (incorrect email)” response will be set in the [Response] column on the [Audience] tab.
Recipient communication limit. The number of emails sent to a particular contact during a defined period of time is also checked, for example, per week or per month. This check is performed based on the rules in the [Bulk email restriction rules] lookup. For example, if a rule is set to send not more than two emails per day and at the moment of the bulk email start two emails have already been sent to the contact, then the email from the current bulk email will not be sent to this contact.