Financial Services Creatio, sales edition
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This documentation is valid for Creatio version 7.16.0. We recommend using the newest version of Creatio documentation.

What are UTM marks

In Creatio UTM marks are used for obtaining additional information about lead sources.

The following UTM marks are used to determine lead sources:

  • The utm_medium mark determines the lead source channel or the type of resource used to attract the lead, such as search engine, social network, etc.

  • The utm_source mark determines the campaign that involved the bulk email, for example, Facebook, Google, etc.

See also

How to set up UTM marks

How to embed a cookie tracking script on your website

How the lead source tracking works

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