How to create a landing page on your website
To reach the maximum website conversion, follow the general recommendations when creating landing pages.
Page layout
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Create individual unique landing pages for each of your offers.
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Try to convey the message in the header of your landing page as precisely as possible.
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Your landing page design should be user friendly and correspond to the target audience.
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Use concise wordings, do not overload your landing page with text information.
Landing page fields
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Design your data collection form so as to make sure you will get the most relevant information from your customers without asking them to input too much information.
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It is important that you include in your landing page the fields to collect the customer contact information - email or phone. We recommend that you make these fields required.
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Make sure that the customers who fill out your landing page web form have a clear understanding of the fact that they are sharing their contact information and are ready to communicate with your brand. Include a field in your landing page form that the customers will use to confirm that they agree to the processing of their personal data (“opt-in”).
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Use data entry validity check for the most important fields of the form to get the valid contact information from the customers.
What else to include in your landing page
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It is critical that you include a call-to-action button, such as “Buy”, “Sign up”, “Watch demo”, “Question” etc.
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Create a page that your customer will be redirected to upon clicking a call-to-action button.
See also
•How to connect your website landing page to Creatio
•How to set up autofill for lead page fields not filled in by the customer
