External form submission capture
Use external submission capture when a form already lives on one of your websites — built by any tool, at any point in the past — and you just want its submissions to reach Creatio, without touching the form itself.
You add one tracking script to your website, tell Creatio which domains to trust, and Creatio starts watching the pages on those domains for forms it can safely capture.
Learn more: Capture submissions from web pages.
What forms Creatio can capture
Creatio only captures a static HTML form: a standard <form> element that is present on the page from the moment it loads, contains a detectable email field, and submits through a standard submit action.
Creatio does not capture a form if it is inside an iframe, rendered dynamically after the page loads (as in most single-page applications), or submitted through custom JavaScript rather than a standard submit action. Creatio also does not capture a form that contains a password field, a payment or credit card field, or a file upload field — these forms are excluded entirely, so no sensitive data is ever collected from them.
How a submission becomes a record
When a visitor submits an eligible form, Creatio captures every visible field on it, together with the submission timestamp, the source page URL, the referrer, a form identifier, and any UTM parameters present on the page.
Creatio maps the submitted fields to standard contact fields automatically, by matching field names or labels: First name, Last name, Middle name, Email, Full name, and Phone number. Only simple field types map automatically: text, email, phone number, and date. Any submitted data that does not map to one of these fields is not discarded — it is preserved in the Notes field on the submission record.
Creatio then applies the same contact identification logic used across the platform: it looks for an existing contact by Full name + Email + Phone, then Email + Phone, then Full name + Phone, then Email alone, and updates that contact if found, or creates a new one if not. Learn more: Contact identification.
A captured submission is stored even when no contact match is found and even when some of its fields are unmapped, so no submitted data is silently lost.
Monitoring captured submissions
A captured submission appears in the Submissions section, reviewable the same way as submissions from any other capture method.
A captured submission can also trigger existing business processes or marketing campaigns, the same way any other submission does.
Set up external form submission capture
- Go to the Submissions section and run the Get external form capture script section action to get the tracking script for your environment.
- Copy the script to every webpage that contains a form you want to capture submissions from.
As a result, Creatio starts capturing submissions from eligible forms on the pages that carry the script.