Capture submissions from web pages
Landing page is a standalone website page that is designed for a call to action, a specific goal usually related to a marketing campaign. Creatio can connect to your landing pages and use the captured visitor data to add new records. For example, this lets you generate a prospect database and nurture potential leads before handing them off to sales.
A form submission matters most once it joins the rest of that contact's history in Creatio — what they browsed, asked about, and responded to before. That context is what lets you score the submission accurately, route it to the right rep, or add it to the right nurture campaign.
Getting a submission into Creatio in the first place depends on how and where your page is built. Creatio offers the following tools for this:
- Landing Page Designer. Build a complete page inside Creatio and publish it to a Creatio-hosted URL, or export it as HTML. Read more >>>
- Embedded forms. Add a Creatio-designed form to a page you already have, published as a single script snippet. Read more >>>
- Web page and web form import. Connect a page already built in another platform, such as Landingi or WordPress, through webhooks. Read more >>>
Whichever approach you use, every valid submission lands in the Submissions section (the "Submission" (FormSubmit code) object), building a pool of contacts you can track, nurture, and prepare for sales. If Creatio does not already have a contact with matching data, a new record is added based on the submission. A contact can submit multiple forms, for example, when participating in different marketing campaigns. Every form a contact submits is added to the Submissions expanded list on that contact's page automatically. When creating a submission, Creatio analyzes the UTM marks and determines its source and channel.
Landing Page Designer: build the whole page in Creatio
Use the Landing Page Designer when you need a complete page — images, text, a form, a call to action — and you have not built a page yet. Creatio's no-code, block-based designer lets you assemble the page visually, using pre-configured components such as buttons, forms, images, and text blocks, and align the layout with your branding and campaign goals. The designer also supports a variety of styling options and embedding external content, for example, videos, so marketing and business users can deploy and iterate on pages quickly, without depending on an IT team.
Because the whole page is native to Creatio, form submissions on it flow directly into Creatio without any external connection to configure, and leads captured this way are automatically routed to the appropriate marketing or sales pipeline. You can also pre-fill form fields automatically with contact data when recipients open the page from a bulk email link that includes a prefill token. Learn more: Pre-fill landing page forms.
Publish the page to a live, pre-configured Creatio domain, or download its HTML for external publishing. You can also integrate a landing page built in an external service with Creatio. Learn more: Web page and web form import: connect a page built elsewhere.
Learn more: Create a landing page.
Embedded forms: add a Creatio-governed form to an existing page
Use embedded forms when the page already exists, be it your own website, a partner website, or a microsite, and you only need to add a form to it, without touching the rest of the page.
Design the form in Creatio's visual Form Designer: select which fields to include, map each field to a column of the target Creatio object, mark fields as required, hidden, or read-only, and adjust the form's styling to match your brand. You publish the form, place a single script snippet on your page, and Creatio serves and updates the form centrally from that point on. Changing a field later does not mean redeploying anything, and every page carrying the snippet updates automatically.
Submissions map directly to a Creatio object and become Creatio records automatically, without any webhook or API key setup on your side. Creatio applies the same contact identification logic used across the platform to match a submission to an existing contact or create a new contact, and you can monitor submission volume and trends for a form from its Analyze performance tab. Each published form is also available via a direct URL, which you can share with customers who need to access it outside your website.
Learn more: Embedded forms.
Web page and web form import: connect a page built elsewhere
Use web page and web form import when the page is not built in Creatio at all, for example, it already exists in a page builder such as Landingi or WordPress, or any other service that supports webhooks. Creatio does not host or render the page. It only receives data.
Connecting a page comes down to the following things:
- get an API key (or set up OAuth if you use Creatio on-site)
- connect the page to Creatio
- map the page's fields to a Creatio object
Once connected, every submission from the external page sends a webhook that Creatio processes into a record, following the same underlying mechanism for every supported page builder.
Creatio has out-of-the-box integration with the Landingi.com page builder. This builder has a drag-and-drop designer that enables a marketer to create landing pages of any complexity that contain registration forms without the involvement of a developer. Learn more: Import data from Landingi web page.
If you already use another landing page builder or your own website to create and publish pages that contain registration forms that support sending data through webhooks, you can also connect them to Creatio. Learn more: Retrieve a webhook in Creatio.
Learn more: Import data from landing pages and web forms.
Website tracking
You can set up tracking using Google Analytics or Matomo to enrich the customer profile using website events. The reports include the search engines and keywords the visitors used, the language they speak, the pages they like, and the files they download. You can also identify contacts who follow links in bulk emails. Learn more: Matomo tracking solution.
Choose an approach for your task
Use case | Use | Benefit |
|---|---|---|
You're launching a campaign next week and have no page for it yet. | Landing Page Designer | You build and publish the whole page yourself, no developer or deadline risk from a separate team. |
Your website already has a page. You just want visitors to leave their details, and every field change to go live instantly, everywhere the form appears. | Embedded forms | You manage the form from Creatio without touching the rest of the page or redeploying anything. |
Your team already builds pages in Landingi, WordPress, or a similar tool, and you just want those submissions flowing into Creatio. | Web page and web form import | You keep the page builder your team already knows. Creatio only receives data. |
See also
Import data from landing pages and web forms