Service Creatio, enterprise edition
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This documentation is valid for Creatio version 7.16.0. We recommend using the newest version of Creatio documentation.

How to create a landing page on your website

To reach the maximum website conversion, follow the general recommendations when creating landing pages.

Page layout

  • Create individual unique landing pages for each of your offers.

  • Try to convey the message in the header of your landing page as precisely as possible.

  • Your landing page design should be user friendly and correspond to the target audience.

  • Use concise wordings, do not overload your landing page with text information.

Landing page fields

  • Design your data collection form so as to make sure you will get the most relevant information from your customers without asking them to input too much information.

  • It is important that you include in your landing page the fields to collect the customer contact information - email or phone. We recommend that you make these fields required.

  • Make sure that the customers who fill out your landing page web form have a clear understanding of the fact that they are sharing their contact information and are ready to communicate with your brand. Include a field in your landing page form that the customers will use to confirm that they agree to the processing of their personal data (“opt-in”).

  • Use data entry validity check for the most important fields of the form to get the valid contact information from the customers.

What else to include in your landing page

  • It is critical that you include a call-to-action button, such as “Buy”, “Sign up”, “Watch demo”, “Question” etc.

  • Create a page that your customer will be redirected to upon clicking a call-to-action button.

See also

How to connect your website landing page to Creatio

How to set up autofill for lead page fields not filled in by the customer

Setting up redirects from landing page forms

How to set up landing page using Creatio on-site

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