In Creatio UTM marks are used for bulk emails. These marks allow obtaining additional information about lead sources and analyze the corresponding bulk email and campaign efficiency. UTM marks are variables that are added to all URLs in a bulk email. The marks are added sequentially, at the end of each URL, and are separated with the “&” character.
The following UTM marks are used to determine lead sources:
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The utm_medium mark determines the lead source channel or the type of resource used to attract the lead, such as search engine, social network, etc.
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The utm_source mark determines the campaign that involved the bulk email, for example, Facebook, Google, etc.
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The utm_campaign mark determines the campaign that involved the bulk email. If the bulk email was not conducted as part of Creatio campaign, specify bulk email subject in the mark name.
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The utm_term mark determines a keyword in the campaign and used mostly for the search-based advertising.
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The utm_content mark used to distinguish similar content or links in the same email. For example, if an email contains two links with a call to action, you can use the utm_content parameter to assign different values and perform split tests.
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