An email template manages the content that your target audiences receive. There are two types of marketing email templates in Creatio: templates that display the same content for all recipients (static content), and templates, whose content differs for different target audiences (dynamic content).
Note
You can only edit the templates for marketing emails before the sending starts.
Email templates are created via a no-code visual drag&drop editor called “Content Designer.” Read more in the “Marketing Content Designer” article.
An email template consists of a series of content blocks with texts, images, buttons, separators, and their different combinations. There are several ready-made content blocks to jump-start your template. You can customize and expand the out-of-the-box blocks by editing them or create custom blocks. Read more in the “Reusable content blocks” article.
Designing a marketing email template boils down to several simple steps:
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adding several sequential content blocks to outline the structure of your email
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adding your campaign-specific content
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tweaking the styles and formatting, if you need to change the default styles of your content blocks.
A detailed template guide is available in the “Configuring an email template” article. The general procedure is similar for all types of email templates - with or without dynamic content. You can also upload templates created in any HTML-editor to the Content Designer. For recommendations on how to design templates in third-party editors, please see “Recommendations for adaptive email message layout.”
You can personalize your email content to build personalized communication strategies for different segments of your audiences, increasing brand loyalty and nurturing customer needs. The guide on configuring the dynamic content of a template is available in the “Configure dynamic content for emails” article.
More information on personalizing your template and email subject via macros is available in the “Personalize email templates with macros” article.
Contents
•Configuring an email template
•Configure dynamic content for emails
•Personalize email templates with macros
•Recommendations for adaptive email message layout
See also
