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Version: 8.3Creatio Service

Call workflow

Voice interactions require structured handling to ensure accurate identification, smooth communication, and proper documentation.

Receive an inbound call

When a call is routed to you, it appears at the top of the In progress area on the Real-time tab of Agent Inbox. The call tile displays the following:

  • caller name if identified
  • phone icon
  • timestamp
  • time indicator
Fig. 1 Incoming call
Fig. 1 Incoming call

The following happens until you accept the call:

  • The time indicator shows waiting time (time to connect to the agent).
  • The caller is waiting in queue.
  • No additional calls are routed to you.

If the caller number matches:

  • A single contact: Creatio displays the contact name.
  • Multiple contacts: Creatio displays the phone number and you can select the contact manually.
  • No match: Creatio displays only the phone number.

Accept the call

Once a call comes through, Creatio opens the call control automatically. Click Accept to accept the call. As a result:

  • Creatio will connect you to the customer.
  • Creatio will switch the timer to conversation length.
  • The call will remain pinned at the top of the In progress area.
  • Voice capacity will become locked, i.e., you will not be able to have any other active calls.

Identify or change the contact

Creatio attempts to match the phone number to a contact or account automatically. If identification is incorrect or incomplete, you can modify it by clicking btn_change_contact.png. For example, update the contact when:

  • Creatio matched the wrong person.
  • The caller uses a shared company number.
  • The caller represents a different department.

Use Creatio.ai during the call

You can use Creatio.ai while speaking with the caller. This lets you reduce manual navigation, personalize the conversation, and improve resolution speed. Creatio.ai has access to the following call metadata:

  • call ID
  • caller number
  • contact
  • account

You can use prompts in natural language, for example:


Show previous cases for this customer.


Summarize recent interactions.


List open issues for this account.


What was discussed in the last call?

AI assistance does not replace documentation entirely. Wrap-up actions are still required.

Transfer a call

You can transfer calls if they must be handled by another agent or department, for example, as part of an escalation. To transfer a call:

  1. Click btn_transfer_call.png in the call control.
  2. Search for another agent or queue (if supported).
  3. Click the agent or queue.

As a result, the call will leave your In progress list. Ownership of further conversation will move to the receiving party. Interaction history will remain stored.

Depending on telephony configuration, the transfer might be:

  • blind, i.e., immediate
  • attended, i.e., consultation will take place before transfer

End the call

Click btn_end_call.png when the conversation is complete. This will stop the live timer and begin the wrap-up phase.

Wrap up the call

Wrap-up ensures structured documentation of the interaction. You can do the following during wrap-up:

  • Link the call to an existing case.
  • Update call result.
  • Add comments or notes.
  • Adjust contact information.
Fig. 2 Call wrap-up
Fig. 2 Call wrap-up

When you start filling out call result or call notes, the wrap-up mode is changed to manual wrap-up to give enough time to finish the work. Otherwise, the automatic wrap-up timer is 30 seconds out of the box. System administrators can adjust it in the "Call wrap up period" (CallWrapUpPeriod code) system setting. Learn more: Manage system settings. After the timer expires, Creatio ends the session automatically.


See also

Get started with the Contact Center app

Incoming chat workflow

Queued task workflow

Sort queue elements