Google Analytics tracking solution

In Creatio, you can use Google Analytics 4 (GA4) to collect data about your website visitors and analyze their behavior through web form submissions, email interactions, and online marketing events like webinars. The integration provides detailed insights into the real online behavior of prospects, effectively helping convert them into marketing qualified leads. If you use Marketing Creatio products, you can also identify contacts who follow links in bulk emails.

You can use Google Analytics data associated with specific Creatio contacts to personalize product and service offers as well as improve the UX of your website. For example, you can do the following:

• Track visitor journeys across your website pages and identify key conversion points
• Evaluate user engagement metrics like session duration, bounce rates, and page depth
• Create detailed marketing reports using filters by traffic sources, user demographics, and behavior patterns
• Analyze which products or services interest specific contacts the most
• Review which devices and platforms your visitors use to optimize site experience
• Measure the effectiveness of your marketing campaigns through UTM tracking

The imported data integrates seamlessly with Creatio apps, enabling you to segment contacts for bulk emails and marketing campaigns as well as build detailed analytical reports.

Preliminary setup

Before setting up Google Analytics integration with Creatio:

1. Ensure you have an active Google Analytics 4 property.
2. Acquire administrator access to your Google Analytics account.
3. Verify your website domain is properly configured in Google Analytics.
4. Make sure you have permission to modify your website's HTML.

General procedure to integrate Google Analytics with Creatio

1. Create a web page and connect it to Creatio. Read more >>>
2. Create a Google Analytics account and connect your web page to Google Analytics. Read more >>>
3. Connect your Google Analytics account to Creatio. Read more >>>
4. Connect the contact registration form. Read more >>>

Step 1. Create a web page and connect it to Creatio

Select an existing website or web page to track visitor behavior or create a new page. This could be either of the following:

• A dedicated landing page promoting specific products or services (ideal for small to medium businesses).
• An entire website that has multiple pages (common for enterprise customers).

You can have both a custom-developed website, or have a website built with no-code content management systems like WordPress or landing page builders like Landingi.

Step 2. Create a Google Analytics account and connect your web page to Google Analytics

1. Follow the steps in the official Google documentation to create an account and add data streams to your Google Analytics property: [GA4] Set up Analytics for a website and/or app. You only need to add data streams to your Google Analytics property. Adding a tracking code is optional.

2. Add the tracking code to your website. The implementation method depends on your website platform.

   Landingi.com

   For a landing page created using the Landingi.com builder, open your landing page dashboard to add a new script. If you already have a Google Analytics script, which begins with <!-- Google tag (gtag.js) --> and ends with </script>, replace it with the script for a Landingi page provided below. Make sure to select the Head position and add the script to all pages you want to track.

   <script>
       window.TAG_ID='{Measurement ID}';
   </script>	
   
   <script async src="https://www.googletagmanager.com/gtag/js?id={Measurement ID}"></script>
   
   <script src="https://webtracking-v01.creatio.com/JS/create-object.js"></script>
   
   <script src="https://webtracking-v01.creatio.com/JS/crt-gtag-with-tracking-form-data.js"></script> 

   Replace the {Measurement ID} in the script with your actual Measurement ID. To find your Measurement ID, follow the official Google documentation: [GA4] Measurement ID.

   Custom-developed pages or pages created with a Content Management System

   For all other landing pages, such as custom-developed pages or pages created using a Content Management System (CMS), add the script for other pages immediately after the opening <head> tag in your base template or immediately after the opening <head> tag on each page that you want to track.

   <script>
      window.TAG_ID='{Measurement ID}';
   </script>
   
   <script async src="https://www.googletagmanager.com/gtag/js?id={Measurement ID}"></script>
   
   <script src="https://webtracking-v01.creatio.com/JS/create-object.js"></script>
   
   <script src="https://webtracking-v01.creatio.com/JS/crt-gtag.js"></script>

   If you use a CMS, check your platform's documentation for GA4 integration first. You will still need to embed the script below on any custom-developed landing pages.

   Replace the {Measurement ID} in the script with your actual Measurement ID. To find your Measurement ID, follow the official Google documentation: [GA4] Measurement ID.

   If you already have a Google Analytics JavaScript section of code within your page that begins in <!-- Google tag (gtag.js) --> and ends in </script>, replace it with the code provided above.

3. Add custom dimensions in Google Analytics. Custom dimensions in GA4 are additional attributes you can create to track specific data points. In this case, you need the following custom parameters to link website visitors to Creatio contacts:

   • Session ID: Tracks individual website visits.
   • User ID: Identifies specific visitors.

   To do this:

   1. Go to Admin → Custom definitions → Create custom dimensions.

   2. Create custom dimensions that have the following parameters:

      Dimension name	Scope	Event parameter
      crt_session_id	event	crt_session_id
      crt_user_id	event	crt_user_id

      Custom dimension values in the following format: {crt_user_id}:{crt_session_id}.

      Learn more on how to add an event-scoped custom dimension in the official Google documentation: [GA4] Create event-scoped custom dimensions.

As a result, your web page will be connected to Google Analytics.

Step 3. Connect your Google Analytics account to Creatio

1. Go to the Web analytics section.

2. Click Settings → Connect.

3. Sign in using your Google account and grant Creatio access to Google Analytics data. Select all required permissions when prompted (Fig. 1).

   Fig. 1 Connecting Google Analytics account

   

As a result, your Google Analytics account will be connected to Creatio. You will be able to view your connected Google Analytics accounts and their connection status in the Settings panel of the Web analytics section.

Step 4. Connect the contact registration form

Learn more about connecting a form on a Landingi page that creates ontacts or submitted forms: Import data from Landingi web page. Learn more about connecting a form on a page created using a different service: Retrieve a webhook in Creatio.

As a result, you will start receiving web analytics data for the last 90 days of contacts in Creatio after they submit a form on a landing page. The web analytics data is updated once a day. Google Analytics data for contact actions is usually received for the previous day or the day before as Google Analytics takes up to 48 hours to properly gather and structure all the web analytics data. Learn more in the official Google documentation: [GA4] Data freshness.

Imported data reference

Creatio imports web session and web action data from Google Analytics. A web session is a website visit during which a contact takes particular steps. A web action is a particular step the contact takes as part of a web session.

Learn more about web session data in the table below.

Data type	Details
Session	The custom dimension values in the following format: {crt_user_id}:{crt_session_id}.
Session start date	The combined values of the date, hour, and minute when the first web action took place.
Referrer URL	The full referring URL that includes the hostname and path. This referring URL is the previous URL of the user and can be this website domain or other domains.
utm_source	The referrer. Populated by the utm_source URL parameter.
utm_medium	The marketing medium the referral uses. For example, cpc. Populated by the utm_medium URL parameter.
utm_campaign	The name of the manual campaign. Populated by the utm_campaign URL parameter. Learn more in the official Google documentation: [GA4] URL builders: Collect campaign data with custom URLs.
Language	The language setting of the user's browser or device. Follows the ISO 639 standard. For example, en-us.
Country code	The ID of the country from which the user activity originated, derived from their IP address. Follows the ISO 3166-1 alpha-2 standard.
City	The ID of the city from which the user activity originated, derived from their IP address.
Source	Creatio selects the lookup value from the Lead sources lookup based on UTM parameters and source identification rules.
Channel	Creatio selects the lookup value from the Lead channel lookup.

Learn more about web action data in the table below.

Data type	Details
Action start date	The combined values of date, hour, and minute when the action was triggered in Google Analytics.
Type	The name of the GA4 event. Common events include page_view, click, form_submit for general interactions, and view_item, add_to_cart, purchase for ecommerce tracking. Learn more in the official Google documentation: [GA4] Automatically collected events. Creatio adds new lookup values if the imported data contains values missing from the lookup.
Web page	Creatio selects the lookup value from the lookup of the Web page object. The imported data is matched to the Page URL column. Creatio adds new lookup values if the imported data contains values missing from the lookup.
Page URL	The hostname, page path, and query string for web pages visited. For example, the fullPageUrl portion of "https:​//www​.example.com/store/contact-us?query_string=true" is "www​.example.com/store/contact-us?query_string=true".

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See also

Track contact data

Matomo tracking solution

Official Google Analytics documentation