Lead generation from landing pages and web forms
Landing page is a standalone website page that is designed for a call to action, a specific goal usually related to a marketing campaign. Creatio can connect to your landing pages and use the captured visitor data to add new records. For example, this lets you generate a prospect database and nurture potential leads before handing them off to sales.
You can make landing pages directly in Creatio using a visual drag-and-drop Landing Page Designer. This intuitive tool enables users to build fully responsive and visually appealing landing pages without writing a single line of code. With a wide range of pre-configured components, for example, buttons, forms, images, and different text blocks, users can easily assemble page layouts that align with their branding and campaign goals. Creatio also enables seamless integration of landing pages with CRM workflows, allowing leads captured through the natively designed landing pages to be automatically routed to the appropriate marketing or sales pipelines. The designer supports a variety of styling capabilities as well as embedding external content, for example, videos. This empowers marketing and business users to deploy and iterate on landing pages quickly, reducing dependency on IT teams and accelerating go-to-market efforts. With landing page publishing capability, it's also possible to publish a landing page to a live pre-configured domain or to download the page's HTML for external publishing. Learn more: Create a landing page. You can also integrate a landing page made in an external service to Creatio.
Landing pages collect submissions and generate a pool of contacts for tracking and nurturing their needs as well as preparing leads for sales departments. You can easily map landing page fields directly to a Creatio object. This way all collected data is imported to Creatio within a few minutes and is ready for further processing.
Since a marketer needs to expand the base of potential customers, we recommend importing data to Submitted forms section. If Creatio does not include a contact that has corresponding data, a new record is added based on the submitted form. A contact can submit multiple forms, for example, when participating in different marketing campaigns. Any form submitted by the contact is added to the Submitted forms expanded list on the contact page automatically. When creating a submitted form, Creatio analyzes the UTM marks and determines its source and channel.
You can set up tracking using Google Analytics or Matomo to enrich the customer profile using website events. The reports include the search engines and keywords the visitors used, the language they speak, the pages they like, and the files they download. You can also identify contacts who follow links in bulk emails. Learn more: Matomo tracking solution
Creatio has out-of-the-box integration with Landingi.com page builder. This builder has a drag-and-drop designer that enables a marketer to create landing pages of any complexity that contain registration forms without the involvement of a developer. Learn more: Import data from Landingi web page. You can import data to any Creatio section including custom sections, for example, Prospects, Applications, Requests, etc.
If you already use another landing page builder or your own website to create and publish landing pages that contain registration forms that support the ability to send data using webhooks, you can also connect them to Creatio. Learn more: Set up external webhook service integration
Learn more about how to integrate Creatio with a landing page: Import data from landing pages and web forms
See also
Import data from landing pages and web forms