Lead source and website activity tracking
Bpm'online marketing can track and analyze customer activity on your website as well as channels and sources of lead generation. This analysis can be used later to populate customer profiles and personalize communications aimed at increasing customer loyalty. Using the customer activity history you can initiate automated trigger campaigns to further increase marketing efficiency.
After someone fills out a landing page form on your website, bpm'online displays the list of website events depicting the customer's activity on your website prior to filling out the landing page form. The lead and the connected contact history show the full scope of activities including website clicks, adding products to cart, searches, demo and product catalog views. Lead channel and source information is also available.
You can use the charts and aggregated indicators in the [Leads], [Email] and [Campaigns] section dashboards to estimate the lead conversion by channel. Enlarge the audience of potential customers and sales by focusing on the most effective lead generation channels.
To enable website activity tracking, the website administrator must configure general tracking settings and turn on the tracking. After this, a marketing specialist must adjust the website activity and lead source tracking settings.
Note
To be able to track lead sources and website events, you need to first set up the connection between your landing pages and bpm'online.
Contents
How to create a list of tracked domains
How to enable tracking for on-demand applications
How to enable tracking for applications deployed on-site
How to embed tracking code in your website
How to set up tracking of link clicks
How to set up page item tracking
How to customize the lead source tracking
How to identify the lead source and channel using the tracking feature
How to identify a campaign and a bulk email using the tracking feature
See also