Tracking website events enables you to personalize communications with customers based on their interests and preferences. The system automatically enriches the customer's profile with information about their activity on your website. With this information, you can segment your customers via the dynamic folder function in the [Contacts] section, determine your target customer groups and use these groups to add audiences when creating trigger campaigns.
Use the [Website events] detail on the [History] tab of the lead page to view customer activities on your website. If you select the [Create contact] checkbox on the landing page record, then website activities will be recorded for any contact who was created automatically after completing the landing page form.
To record information on customer's website activity:
1.Determine which website events you need to track.
2.Set up a list of tracked website events in bpm'online.
Note
To use the website tracking function, you need to perform the tracking setup first.
Which website events can be tracked in bpm'online
You can track almost any activity on your website. Tracked website events include adding products to cart, successful authentication, viewing a product page, searches and banner clicks. The website activity information stored on the lead and contact pages depends on the list of tracked events. There are two types of events:
•Page link clicks, such as opening a product page.
•Page item clicks, such as clicking the “Add to cart” button. The system identifies the item by its class, unique ID, and jQuery selector.
Using cookies to track website events
The tracking code generates “BpmSessionID” cookie files, which store unique customer session IDs. This enables bpm'online marketing to gather information about customer's website events, both before and after actual registration.
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