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Version: 8.2Marketing

Monitor campaigns

You can monitor the flow of your campaigns using campaign log. To open the log, click btn_more.pngProgress check in the Campaigns section.

The list view of the campaign log (Fig. 1) displays information on campaign element execution.

Fig. 1 Campaign log list
Fig. 1 Campaign log list

The log contains information on elements from all campaigns. After you start a campaign, its events will start appearing in the campaign log. The campaign log is activated automatically and does not require additional setup.

Campaign log list

Each record in the list is a separate log event. Log data is displayed as a list of records that contain the following columns:

Campaign

The name of the campaign where the log event occurred. Click the campaign name to open the corresponding record in the Campaigns section.

Action

The name of the logged action type.

Step

The name of the campaign element in the Campaign Designer that triggered the logged action.

Status

Status of the campaign execution step ("Success" or "Error").

Participants

Number of participants involved in the logged action.

Start date

Start and end dates of the actual campaign execution step. Depending on the action type, it can be: start or end of the campaign (for "Campaign execution" actions), start/end dates of a campaign element execution (for "Element execution: <Campaign element type>" actions) or date of adding and removing campaign participants manually (for "Participant adding (manually)" action).

End date

Error details

If the status is "Error", the field displays the error message that can help with diagnosing and resolving the campaign errors.

Types of logged campaign actions

Creatio logs the following types of campaign actions:

Campaign execution

Indicates the start of a campaign. The first action logged for any campaign.

Element execution: <Campaign element type>

Indicates execution of a campaign element or flow on the campaign diagram.

Participant adding (manually)

Indicates manual adding of a participant to the campaign.

Monitor counters on the campaign flow tab

Once you create a campaign flow in the Campaign Designer, the Campaign flow tab of the campaign page will display the campaign diagram with participant counters for every campaign element, as well as a set of checkboxes that enable different types of counters (Fig. 2). The color of the checkbox is the same as the color of the respective counter.

Fig. 2 Participant counter filters on the Campaign flow tab
Fig. 2 Participant counter filters on the Campaign flow tab
  • All: select to view the number of participants on all steps.

  • Complete: select to view the number of participants on a step that completed successfully. These participants are queued to transfer to subsequent campaign step(s).

  • Incomplete: select to view the number of participants on a step they reached but are yet to complete. These participants are usually delayed by a conditional flow.

  • In progress: select to view the number of participants on the step which is being executed at the moment.

  • Error: select to view the number of participants on a step in which the error occurred.

  • Suspended: select to view the number of participants on a step in which their participation was suspended. These participants are likely set to re-enter the campaign.

  • History: displays the total number of participants who reached this step since the start of the campaign.

If you add new participants to a campaign at different time, use the filter by date to find out how many participants were added to the campaign at a specified period and what their current step is. The filters by date are available when the counters are enabled. The counters display only the contacts added during the specified period: "today" (btn_com_filter_day.png), "current week" (btn_com_filter_week.png) or custom period (btn_com_menu_period.png).

To edit the campaign diagram, click Edit.

Monitor participants on the Audience tab

The tab displays all campaign participants (contacts), their current steps on the campaign diagram and status (Fig. 3).

Fig. 3 Audience tab
Fig. 3 Audience tab

The period when the list of participants is available on the Audience tab is configured in the Start mode field on the campaign page. If you select "manual," Creatio displays the list as soon as the campaign starts. If you select "at the specified time," Creatio displays the list of participants on the Participants tab at the first launch of the campaign according to the schedule. The list will not be displayed until the campaign starts.

View the primary columns on the Audience tab in the table below.

Contact

Full name of the campaign participant.

Current step

Campaign step (campaign element) the participant is currently on.

Status

The status of the campaign participant: "Participating" or "Exited."

The "Participating" status indicates that the contact continues to advance through the steps of the campaign.

The "Exited the campaign" status indicates that the contact no longer participates in the campaign.

Step completed

"Yes" or "No", depending on the participant’s execution of the corresponding step of the campaign. For example, clicked the email link or filled out the web-form.

Step completed on

Date and time when the participant completed the step.

Step modified on

Date and time when the participant advanced to the step, specified in the Current step column.


See also

Add campaign

Set up campaign diagram

Campaign element reference