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Version: 8.2Marketing

Work with web analytics basics

Use Creatio web analytics to track and analyze the behavior of real users on your website. Monitor form submissions, outbound link clicks, site searches, and other activities. This data helps you understand user engagement patterns and optimize your web presence.

You can view web analytics in the Web analytics app. This app displays dynamic data about user interactions and provides detailed page-level insights.

Fig. 1 Web analytics section
Fig. 1 Web analytics section

The Data summary area

Field

Description

Contacts

The total number of unique contacts who performed tracked actions on your website.

Actions

The total number of tracked user interactions with your website.

Sessions

The total number of unique user sessions during which actions were performed.

The User action dynamics area

Field

Description

Form submit

The number of form submissions tracked across your website pages.

Outbound link

The count of clicks on links that lead to external websites.

File download

The number of times users downloaded files from your website.

Site search

The count of internal search queries performed by users.

The Web page insights area

Field

Description

Page URL

The full URL of the webpage where the action occurred.

Action

The type of interaction performed by the user on this page.

Date

Timestamp when the action was performed.

Contact

The contact associated with this action, if identified.


See also

Google Analytics tracking solution

Matomo tracking solution