Skip to main content
Version: 8.2Marketing

Email Marketing overview

Email Marketing app is a powerful tool designed to elevate your marketing efforts within the Creatio Freedom UI ecosystem. This composable application seamlessly integrates with the Marketing Creatio product, empowering you to craft professional-looking emails with zero coding required. Use this app to prepare marketing emails, set up email audiences, and analyze delivery statistics and responses. The section analytics provides detailed statistics both for individual marketing emails and for aggregated metrics.

With the Email Marketing app, you can:

  • Design emails in a few clicks. Create visually appealing templates without any coding knowledge.
  • Customize emails to your brand. Tailor your emails to match your brand identity and messaging.
  • Save time and effort. Streamline your email creation process and boost efficiency.
note

Download the app at Creatio Marketplace or install it in your Application Hub. During the transition period, both the email functionality in the Classic UI and the new Email Marketing app will be available. After the transition period ends, the classic functionality will be retired.

The Email Marketing app's drag-and-drop Email Designer offers several key benefits that make it a compelling tool for creating emails:

  • User-friendly interface.

    • Intuitive design: The drag-and-drop interface is easy to learn and use, making it accessible to users of all technical backgrounds.
    • Visual editing: See your email designs come to life in real-time as you drag and drop elements.
    • Reduced learning curve: Spend less time learning complex coding and more time creating engaging content.
  • Increased efficiency.

    • Faster email creation: Create emails more quickly and efficiently compared to traditional coding methods.
    • Reduced errors: Minimize errors and typos by using a visual UI that helps you spot mistakes easily.
    • Streamlined workflow: Simplify your email marketing process and improve productivity.
  • Greater customization.

    • Flexible design options: Create custom layouts to match your brand.
    • Easy personalization: Customize elements like text, images, buttons, and links to create personalized emails.
    • Consistent branding: Maintain a consistent brand identity across your email campaigns.
  • Enhanced creativity.

    • Visual inspiration: Explore a wide range of design options and experiment with different layouts.
    • Creative freedom: Unleash your creativity and create unique email designs that stand out.
    • Better engagement: Capture your audience's attention using visually appealing and engaging emails.
Fig. 1 Email Designer
Fig. 1 Email Designer

Email Marketing app also offers robust analytics tools to help you measure the success of your bulk emails. Track key metrics such as open rates, click-through rates, and conversions to gain valuable insights into your audience's behavior and preferences.

  • Measure campaign performance. Track key metrics to assess the effectiveness of your emails.
  • Identify trends. Analyze data to identify trends and optimize your campaigns.
  • Make data-driven decisions. Use insights to make informed decisions and improve your email marketing strategy.
Fig. 2 Bulk email analytics
Fig. 2 Bulk email analytics

See also

Marketing Email app usage policy

Create a bulk email

Start an email