How to embed tracking code in your website

To be able to use the website activity tracking function, you need to embed the tracking code in the source code of each page on your website.

Attention

Tracking code setup is done by the website administrator. To be able to insert the tracking code, you need access the HTML source code of your website and permission to edit it.

To set up tracking code:

1.Open the system designer, for example, by clicking the button at the top right corner of the application. Click the [Website event tracking] in the [Import and integration] block.

2.Click the [Get tracking code] button. A window will open, containing the tracking code.

3.Copy the tracking code and paste it in the source HTML code of each page on your website. You can paste the code anywhere before the closing tag (“</body>“) at the end of the page. If you do not insert the code in all the website pages, bpm'online marketing will not be able to collect all the data about the potential customers redirected to your website.

Note

The tracking code uses a script located in the bpm'online cloud. This means that when somebody visits your website page, their browser will request the current script version from the bpm'online server and then use it to create cookies.

After performing individual website event tracking settings, customer activity history will become available in bpm’online. The tracking information will become available in the [History] tab of the lead and contact pages (Fig. 168).