How to calculate the number of opened emails

To get information about email opens, use the “pixel” tracking method. A one pixel image is automatically added to the bulk email. After the recipient opens the email, the image is downloaded from the server. The number of downloads corresponds to the number of opens

In some cases, the recipient's browser or email software can block image downloads. If a zero value is displayed in the [Opens] column of the [Audience] detail, but there are recorded clicks, it means that image downloading is blocked by the recipient and accurate data about the opens was not received. Such cases are analyzed by the system and calculated within the [Open rate, %] and [No. of opens] indicators of the delivery statistics diagram.

See also

•Which responses can be received from the bulk email audience

•The [Bulk email totals] tab of the Email page

•The [Click stats] tab of the Email page