Service Creatio, enterprise edition

The [Landing pages and web forms] section

Landing page – a page on your website used for gathering information from website visitors and creatig records in bpm'online based on the gathered information. Bpm’online can connect to your landing pages and use the information to  create additional channel for case registration.


Bpn’online supports integration with CMS that enable to add custom HTML and JavaScript code. You will need an additional connector to integrate with other CMS (for example, WordPress). More information can be found at the bpm’online Community and Marketplace websites.

With the help of landing pages you can set up registration of any system object that participate in  working with the customer in bpm’online. Based on the data retrieved from the submitted web forms, bpm’online can create contacts, accounts and other system records. For example, you can use your website page containing special subscription offers,  feedback page, as your landing page.


The landing pages are created by website developers.

To set up landing page integration in bpm’online:

1.Create landing pages on your website. Follow the general rules and recommendations while designing your landing pages.

2.Connect your landing page to bpm'online and set up the field mapping between the case page and The field mapping will be done through the HTML code you embedded in your landing page.As a result, each case generated from the landing page of your website will automatically be saved in the Cases section for further processing in bpm’online.

3.Set up the landing forms processing. The form filled out by your customers will only provide the information that will be used in bpm’online. Depending on the purpose of the landing page, you can set up the autofill feature for some of the case  page fields. For example, the feedback form on the website can automatically be connected to the “Service request” case.


The procedure for landing page setup is similar for all types of landings (, case, order, event participant, etc).


How to create a landing page on your website

How to connect your website landing page to bpm’online

How to set up autofill for lead page fields not filled in by the customer

How to set up redirection addresses for customers who fill out the landing page form

How to set up landing page using bpm'online on-site

Landing page setup FAQ

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