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Version: 8.2

Feature comparison for supported WhatsApp integration options

Level: beginner

Creatio offers both out-of-the-box WhatsApp integration and Marketplace extensions to facilitate this integration. This article delves into the key differences between these approaches, helping you make an informed decision about the best solution for your specific needs.

View feature comparison for supported WhatsApp integration options in the table below.

Out-of-the-box integration

Ada AI Chatbot

Beesender Chat Master

Cooby WhatsApp Integration

Developer

Creatio

Creatio

Aimaras

Cooby

WhatsApp account type

Business account

Business account

Business account

Personal account / Business account without API

Integration type

WhatsApp Business API + Twilio subscription

WhatsApp Business API + Twilio subscription + Ada account

WhatsApp Business API + Twilio subscription or other business providers of WhatsApp on demand

Google chrome extension

Access to chats from desktop

Communication panel

Communication panel

Custom section for Beesender

Access to chats from mobile devices

WhatsApp app

Most used for

Service, Sales

Service, Sales

Service, Sales, HR, Marketing (survey)

Sales, Service

Supported interaction type

Multiple-to-one messaging

Multiple-to-one messaging

Multiple-to-one messaging

One-on-one messaging

Voice or video calls

+

Groups

+

Respond to incoming chat

+

+

+

+

Initiate a chat conversation

Classic UI only

+

+

Customer identification by WhatsApp number

+

+

+

+

Transfer the chat to another agent or queue

+

+

+

Data synchronization

Real-time

Real-time

Real-time

From Chrome extension (every 5 – 7 minutes)

Contact synchronization

Inside Creatio. Only data from incoming dialogs that are initiated after the integration is configured and synchronized.

WhatsApp web app

Images and files synchronization

Incoming only

+

+

+

Auto responses

Message templates could be added in Twilio account and sent via business processes.

+

+

+

HSM Message templates

+

Chatbots

+

+

Chat history in Creatio

  • Chats section
  • Timelines of related objects
  • Chats section
  • Timeline of related objects
  • Beesender chat section
  • Timeline of related objects

WhatsApp's Chats section

Channel setup features

  • Twilio account is necessary
  • Installed out-of-the-box
  • Ada account is necessary
  • Installed from Marketplace
  • Twilio account is necessary
  • Installed from Marketplace
  • All business providers of WhatsApp (on demand)
  • Cooby account is necessary
  • Installed from Marketplace

See also

Set up WhatsApp integration

Set up Ada AI chatbot

Ada AI Chatbot (Creatio Marketplace)

Beesender Chat Master for Creatio (Creatio Marketplace)

Cooby WhatsApp Integration (Creatio Marketplace)

The Difference Between WhatsApp and WhatsApp for Business (official Meta documentation)