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Improve visibility of your Marketplace app using the app ranking

Level: beginner

The position of a Marketplace app in the Creatio Marketplace catalog is determined by its app ranking. The app ranking helps ensure that active, high-quality apps are more visible and have fair competition among Marketplace apps. A higher ranking increases your app visibility and encourages more users to view and install it, improving its overall value on the Creatio Marketplace. Users are more likely to trust and install frequently updated, well-rated apps.

Important

The app ranking is updated monthly, so ongoing effort pays off.

Factors that affect the app ranking

App ranking on the Creatio Marketplace depends on its popularity score, a metric based on calculated factors listed in the table below. Creatio updates the popularity score regularly based on a combination of calculated factors.

Factor

Description

App clicks

The number of times users click the Marketplace app to view its page on the Creatio Marketplace.

App downloads

The number of package downloads for a Marketplace app via the button on the Versions tab (for manual installation) or via the button (for automatic installation) on the app page on the Creatio Marketplace.

App installation

The number of Creatio instances where the Marketplace app is installed.

User ratings

The average rating of the Marketplace app, calculated based on user ratings on its page on the Creatio Marketplace.

Freedom UI compatibility

Whether the Marketplace app supports Freedom UI.

Paid subscriptions

The number of paid subscriptions, if the Marketplace app offers paid functionality.

The combination of these factors provides a comprehensive view of your app’s reach, popularity, and user satisfaction.

Benefits of a higher app ranking

Marketplace apps that have a higher ranking receive the following benefits:

  • Better placement in search results on Creatio Marketplace
  • Better placement in app categories on Creatio Marketplace
  • Potential placement in highlighted collections on the Creatio Marketplace homepage
  • Higher user trust, credibility, and growth in app installs and business value

Recommendations for increasing app ranking

  • Promote the Marketplace app through external marketing channels.

    Drive traffic to your app page on the Creatio Marketplace. Increased traffic typically results in more installations and visibility.

  • Ask for user reviews.

    Encourage satisfied users to rate and review your app on the Creatio Marketplace.

  • Ensure Freedom UI compatibility.

    Marketplace apps that do not support Freedom UI might receive a lower ranking compared to similar apps that support Freedom UI.

  • Keep your app updated regularly.

    Frequent updates improve compatibility with new Creatio versions and demonstrate active support.


Resources

Marketplace updates